Analytics

How to Keep Customer Analytics at the Forefront This Holiday Season

The gift of analytics. Accelerate the holidays by focusing on customer analysis . With the help of data, your team can target buyers, plan seasonal promotions and manage your inventory levels. Research shows that " 49% of companies that champion customer analysis are likely to make much better profits than their competitors." This is one of the best ways to …


Analytics

How Fixing Client Analytics Can Help Agencies Sell More

A completely accurate customer analytic account is little and far between. This forces you, a courageous veteran of the agency, to roll up your sleeves and try to make sense of the chaos you watch for each unique scenario. You did not expect it. You have not charged for this. And now, if you do not fix it, you will …


Key Customer Metrics You Need to be Tracking (Infographic)

For a business to generate long-term, sustainable profit, new customers must be redirected to your site, existing customers must be satisfied and, ideally, existing customers become regular customers. For this to happen, it is essential to have a deep understanding of how your customers behave in relation to your brand. Fortunately, the tools to obtain this information are more readily …

3 Common Google Analytics Gaps You Need to Plug

Google Analytics is the standard analysis tool of the de facto industry. It is installed on almost all business sites. (He is even looked at, sometimes, too.) It provides a huge amount of data that you can manipulate, as well as customization options for the advanced features that users need. Also, it is free. Google Analytics excels at providing aggregated …

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your fingertips. It's a mountain of metrics, and a deluge of dimensions. With it, you can thoroughly explore your website visitors, their demographics and their behavior. But by default, it throws everything into a huge bucket. The reports display statistics, graphs …

How to Get the Non-Technical People in Your Office Excited About Analytics

Analytical. Data Science Words and phrases like these tend to conjure up images of guys in thick glasses leaning over stacks of worksheets with the smell of stale coffee that permeates the office. But today 's data and analysis teams could not be further from the caricatures we make of them. And the truth is, when you discover just what …

A Step-by-Step Guide to Using Google Analytics’ Enhanced Ecommerce Features

You are already an SEO sensei. You are a content creator, a PPC pro, a marketing maven and an analytical ace. If you need it to succeed online, you are aware of it and over it. But if you only use Google Analytics, you lose a ton of valuable, free data that can help you increase your revenue, engagement, and …

Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

I am not going to lie to you: it can become very delicate. It's so complex that many e-commerce platforms do not even care about it. An Attribution Model is the way you assign credit or value for sales and conversions to different customer touch points . It includes all your digital channels – paid search, display, email, social media, …

How to Better Integrate Analytics Into Your Marketing Strategy

We are in 2017. We are at the elbow in the era of "Big Data". No matter what marketing aspect you want to measure, there is a tool to help you track it. In fact, "powerful analytics" is probably the most touted feature of most of the tools we use as online marketers. We have access to so much data, …

10 Disciplined Approaches to Google Analytics

We live in a world of digital data. We create it. We consume it. It's everywhere. And it accumulates at an unprecedented rate. In fact, experts predict that we will add 50,000 gigabytes every second by 2018. This is a lot of tweets, photos and messages. But the data goes beyond social media, email and YouTube videos. The successful businesses …