Analytics

Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

The best thing about Google Analytics is also the worst thing: there is a massive amount of data available. Why is it both good and bad? You can use this data to improve and understand. Your Traffic Your Hearing Behavior . Your goals. Your marketing is good. But because there are so many, it's easy to get stuck in the …


Analytics

Where Does Analytics Fit Into Your Customer Experience?

Analytics is an integral part of improving the customer experience. Research shows that " 90% of heads of business believe that analytics has the ability to improve sales, and 62% report that they believe that testing can increase sales by more than 20%. " The data review offers the chance to learn what you have done well and what needs …


How MailChimp Uses Data Science to Make Their Email Service Irresistible

When it comes to mailing list and autoresponder services, few services are more popular than MailChimp. In June 2014, MailChimp sent more than 10 billion emails a month. It's a lot of communication. And there is no one better to dismiss this communication than the scientist and author of data MailChimp, John Foreman . His ideas and the work of …

Getting Started with Analytics Attribution

Although we would like to think that a conversion is a nice, neat and organized way from one point to another, the conversion process often looks like a tangent roadmap of tangents, of course. intersections and loops that involve a host set of customer touch points. The attribution of Analytics can help you not only understand the path taken by …

The Four Statistical Concepts Every Online Marketer Should Know

Analytics is a big part of online marketing and, therefore, it is essential to have a good understanding of how to interpret the numbers. In this post, I will introduce four statistical concepts that I believe will be valuable to anyone working in online marketing. Statistics: A sexy skill For some people, statistics may seem like a boring topic, but …

Most Common Conversion Tracking Issues in AdWords

It's very easy for conversion tracking for your AdWords campaigns to not work properly. Although it's not a complicated process, it certainly has complex details that you need to keep in the eye. And not only us, most advertisers raised concerns when setting up followed by conversions . They reported conversion tracking issues that were difficult to diagnose. Whether it's …

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music that you will love, few companies do it better than Pandora. From the heart of his musical genomics project, which studies more than 450 different musical attributes to find songs according to the unique tastes of each listener, to his Thumbprint Radio, which creates a station based on other songs you liked , Pandora …