Adwords

AdWords Conversion Settings for Optimized Bid Strategy

AdWords conversion settings go a long way. To choose the right conversion actions to follow the conversion actions, it is essential for all advertisers to do religiously. Conversion data plays a big role in adjusting budgets, auctions, and campaign performance measurement. Therefore, you need to check and correct the AdWords conversion settings. This article is an extension of the status …


Adwords

AdWords Campaign Status Explained

The status of the AdWords campaign is an indicator of the current status of a campaign in AdWords. The "status" column contains this information. The status column contains information about the campaign and its bid strategy. The status of the AdWords campaign indicates whether your campaigns are running or if they are stopped due to errors such as budget restrictions. …


AdWords Bid Strategy Status Explained!

The status of the AdWords auction strategy indicates whether the automatic bid strategies for AdWords campaigns are active or not. The status of the AdWords auction strategy also highlights the reasons why bids are limited. PS: The bid strategy status applies only to advertisers who use AdWords automated bidding. In this article, I explained different statuses of the AdWords auction …

Importance of Negative Keywords in Shopping Campaigns

Negative keywords are essential for all AdWords advertisers. They help regulate campaigns for the desired performance. We discussed the importance of negative keywords in research campaigns. We will learn the importance of negative keywords in Shopping campaigns in this blog. Why use negative keywords in Shopping campaigns? We know that Search and Shopping campaigns are different. While search campaigns run …

Oops, I was wrong! – Easy Email Marketing Mistakes To Avoid

Posted on 23 February 2018 by Rupert Adam Have you ever had this wave of doubt about an email that should be sent? "Was this link correct, did I spell check preview text? What about customization – was it correct?" Mistakes happen, we are all human, some can be avoided however. Take a look at some of the most common …