Email Marketing

Driving Mobile Engagement

published on May 25, 2018 by Rupert Adam Following last week's blog on Web Engagement in our Multi-Channel Engagement series, we will focus this week on Mobile Engagement. As mentioned earlier in our blog Web Engagement to make your message heard is more difficult when everyone shouts at the same time, pretty much the same things. The effective use of …


Adwords

AdWords Ad Suggestions – Pros & Cons of Google’s new AdWords addition

Most of you should have already started seeing the AdWords map of ad suggestions in the "Recommendations" tab of the new Google AdWords interface. If you are not, do not worry. You will see them soon. I would like to discuss this new addition, adwords ad suggestions, in depth in this article. If you are wondering what to discuss, believe …


Multi-Channel – Boost Business With Web Engagement

Posted on 18 May 2018 by Rupert Adam It was a really exciting start to the year for us. After the acquisition by Xtremepush, we immersed ourselves in the multichannel universe and the solutions that we can offer. What are the benefits of multichannel marketing? Getting your message across and hearing it is harder when everyone shouts at the same …

Campaign Limited by Budget Status in AdWords

Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation. When campaigns are limited by budget, Google may not trigger ads for this campaign as often as they can. How to control Campaign Limited by budget status? You can check the status of the budget-limited campaign in the …

The Most Easiest Way to Create Dynamic Remarketing for Ecommerce Stores

In this blog, we'll see how advertisers can set up dynamic remarketing for ecommerce stores using AdNabu. Note: If you're still new to remarketing and dynamic remarketing, check out our blog Dynamic Remarketing Campaigns before going any further. Prerequisites for Dynamic Remarketing Configuration for Ecommerce Stores Using AdNabu: Google AdWords Account Google Merchant Center account AdNabu dynamic remarketing app Once …

All About Google Shopping Showcase Ads

What is Shopping Showcase Ads? Showcase ads are a variety of Google Shopping ads. They are developed and they have collected information on similar products. Google shows showcase ads when users search for generic terms rather than particular products. Demonstration ads are best for promoting brands or new businesses and a collection of products.

Engagement in AdWords Display and Shopping Network Ads

A commitment in Adwords occurs when a customer takes action on ads. For different types of ads, Google has different commitments. Lightbox Ads: A commitment for Lightbox ads is when a user develops ads. Video ads: For video ads, Google records engagements when people click on an ad or when they develop a map. Promotional Ads of a Video Application: …