Email Marketing

Do Your Marketing Results Matter?

Is there anything to report? Do you learn about the results you are getting, or are you continuing anyway? This blog lists the best ways to analyze your email marketing and gives the main reasons why you should pay close attention to the results … What's the point in running reports if you do not go to analyze them? You …


Email Marketing

Emailcenter secures Trade Sale

Emailcenter UK Ltd was sold to Xtremepush, an Irish multi-channel engagement and analysis company, as part of a seven-digit sale that will allow the marketing company by email Towcester to expand its base of staff, products and services. Founded in 2001 by a local technology entrepreneur, Nigel Williams, Emailcenter has been a pioneer in exploiting the email market potential in …


Marketing Platform for Agencies : One platform to rule them all

Recently, I was at the London Marketing Expo and I was discussing with a marketing agency the difficulty of managing all of their client's email marketing campaigns on their current platform . They work with more than 50 clients who individually use different platforms to send their marketing campaign. This causes a real headache for Account Managers because they have …

Reward Your Customer’s Loyalty

Many companies tend to focus their efforts on new customer promotions, but remember that your long term customers would also like something in exchange for their loyalty. It may be more expensive to acquire new customers, so take care of your existing customers to reduce the cost of acquisition. "Remember, research suggests that it costs 6 to 7 times more …

New Google AdWords Features Announced at SMX Advanced 2018

At Search Marketing Expo Advanced, Google announced new Google AdWords features. These features include extending affiliate location extensions, competitive pricing information, and Google Shopping Action Program updates. Here are the new Google AdWords features announced at SMX Advanced 2018: YouTube Affiliate Extensions Extension Affiliate site extensions help manufacturers and marketers to offer stores that sell their products to users on …

Multi-Channel – Boost Business With Web Engagement

It was a really exciting start to the year for us. After the acquisition by Xtremepush, we immersed ourselves in the multichannel universe and the solutions that we can offer. What are the benefits of multichannel marketing? Getting your message across and hearing it is harder when everyone shouts at the same time about the same things. So, if you …