A Look at the New Google AdSense Reporting Interface

I logged in to AdSense yesterday, and he asked me if I wanted to upgrade to their new dashboard interface and performance reports. Yes, please.

The new dashboard of AdSense performance reports

 New dashboard for Google AdSense reports "width =" 1916 "height =" 1408 "/> </p>
<p> Talking about a revision The new dashboard shows you several things at a glance (default): </p>
<p> Estimated earnings (with change) Pageviews (with change) Page RPM (with change) Your overall account gains in the form of a line graph (compared revenue by device category (Desktop, Mobile and Tablet) Top Countries That Generate Your AdSense Revenue (with Changes) Main Channels That Generate your AdSense Revenues (with change) The main sites in your account based on revenue generated (with change) </p>
<p> A strange thing about the main dashboard is that it does not have the same options of date than any other do in the Performance Reporting section.The main dashboard has only three date options – last seven days, last 28 days and last three months, all other reporting areas yesterday, last seven days, last 30 days, this month, last month, and custom dates. I am not sure why the dashboard does not follow the same format of options. </p>
<p> In addition to showing the income statistics above on the main screen, you can click on the Pages or RPM page tab to see the same "Dashboard" breakdowns information for everyone. You can "explore" each of these views to find more detailed information about each view. All of these "drill down" reports contain five tabs at the top. </p>
<p> <img class= is set as :

"Active View is Google's ad visibility measurement solution, which allows you to Track the visibility of ads served by AdSense. Visibility helps determine the prob Ability that a surfer sees the announcement. "

In what way is this statistic useful? It helps you know the level of exposure of a block of ads. An impression simply means that the ad has been loaded on the page. This does not mean that the viewer has scrolled through the page and viewed the announcement if the ad is below the fold, and so on. Active View metrics can be especially useful for determining which ad blocks are ineffective and which ad units can be changed depending on the device used to access the site.

For example, the report below shows the AdSense display statistics for a specific site, segmented by the device used to access it.

 Performance Reports Active Displays "width =" 1925 "height =" 1299 "/> </p>
<p> The Active View measurable metric tells you the percentage of ads that Google has been able to follow up with Active View Help Displayed ads (as measured by Active View) were viewed by a user. </p>
<p> In the above case, Google claims to have measured the Active View for 100% of the ads shown – less in desktop mode than in mobile view. </p>
<p> Wow, that does not sound good. The desktop screen is bigger than it is. # 39; 39, a mobile screen.Therefore, in theory, it should have a visible percentage greater than that of a phone, is not it? I've therefore segmented this to see if a niche advertising worked better on the mobile than on the desktop and distort the numbers Here is a report that shows the custom channels (filtered for both apps) cables for this site), segmented by platforms. On the Active Views tab, we can see Active View statistics. </p>
<p> <img class= here .

You can save report views and export the data

Although it's a little confusing to get it to spit out the good data, once you do , you can now save these custom reports using the blue "Save" button at the top right of the report. You can also export the data displayed in your custom reports to CSV or open them in the Google API Explorer.

The fun thing is that at first I was a little sad not to see a way to share a custom report template like you with Google Analytics. Then I saw the Report Manager screen in AdSense and I told myself "AWESOME! It seems like the opportunity to share a report template with people and schedule reports is coming!"

 Custom AdSense Report Manager "width =" 1988 "height =" 530 "/> </p>
<p> But then I found this help document <a href= .

It turns out that the sharing feature is simply the list of emails with which you want to share a scheduled report – not a way to share the In addition, the function of scheduling and sharing that Google describes in this help document does not seem to be available yet.The help file displays a ton of options while this only appears when I click to save a Report:

 Save Screen Report "width =" 1408 "height =" 772 "/> </p>
<p> If a Google representative occurs, the ability to share AdSense custom report templates as you can with GA custom reports would be great. (If anyone reading this has any customizable reports that he has created, feel free to share them – and how you created them – in the comments below.) </p>
<h3> Revenue Profile view </h3>
<p> I am still not sure what the point of this report is. I mean, I "get" the data that is shown, I'm not sure how it is (or make it) exploitable? </p>
<p> <img class= was made in February but their article does not contain much information on what to do with this report

New Events Tab (OMG)

Of all the improvements made by AdSense to these new performance reports, upgrading to the Events section is one of my favorites.

If you read my article on in using the channels to increase AdSense revenue you know that I like the Events tab. I recommend that any changes you make to your AdSense account be noted in this tab, so you know changes what you did when these changes been made and the results they obtained.

But now AdSense is what it is for you. (Memory Excitation.)

 Google AdSense Event Tab "width =" 1933 "height =" 1222 "/> </p>
<p> Not only can you add your annotations , but also Google .The account shown above has been active since 2005. AdSense's internal "AdWords" links date back to 2008. 2008 Click on one of the blue AdSense Annotations of Events make to reveal information about what was specifically changed that day </p>
<p> Now, if only we could segment the event data (especially the graph detailing the statistics surrounding the events) by site (index , index). </p>
<h3> Comparison of data by date </h3>
<p> As for analysis, the new AdSense reporting interface also allows you to compare statistics from one period to another March 2015 to the data of March 2005. </p>
<p> <img class= to integrate AdSense and Google Analytics . The new AdSense reports, while more robust, still do not provide any data about traffic sources or page-specific statistics.

Want new AdSense performance reports?

If you want to opt in to use the new performance reports displayed in this post, you can do this by clicking on the activation button at the end of this article .

You can also check these messages:

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