I logged in to AdSense yesterday, and he asked me if I wanted to upgrade to their new dashboard interface and performance reports. Yes, please.
The new dashboard of AdSense performance reports
is set as :
"Active View is Google's ad visibility measurement solution, which allows you to Track the visibility of ads served by AdSense. Visibility helps determine the prob Ability that a surfer sees the announcement. "
In what way is this statistic useful? It helps you know the level of exposure of a block of ads. An impression simply means that the ad has been loaded on the page. This does not mean that the viewer has scrolled through the page and viewed the announcement if the ad is below the fold, and so on. Active View metrics can be especially useful for determining which ad blocks are ineffective and which ad units can be changed depending on the device used to access the site.
For example, the report below shows the AdSense display statistics for a specific site, segmented by the device used to access it.
You can save report views and export the data
Although it's a little confusing to get it to spit out the good data, once you do , you can now save these custom reports using the blue "Save" button at the top right of the report. You can also export the data displayed in your custom reports to CSV or open them in the Google API Explorer.
The fun thing is that at first I was a little sad not to see a way to share a custom report template like you with Google Analytics. Then I saw the Report Manager screen in AdSense and I told myself "AWESOME! It seems like the opportunity to share a report template with people and schedule reports is coming!"
It turns out that the sharing feature is simply the list of emails with which you want to share a scheduled report – not a way to share the In addition, the function of scheduling and sharing that Google describes in this help document does not seem to be available yet.The help file displays a ton of options while this only appears when I click to save a Report:
was made in February but their article does not contain much information on what to do with this report
New Events Tab (OMG)
Of all the improvements made by AdSense to these new performance reports, upgrading to the Events section is one of my favorites.
If you read my article on in using the channels to increase AdSense revenue you know that I like the Events tab. I recommend that any changes you make to your AdSense account be noted in this tab, so you know changes what you did when these changes been made and the results they obtained.
But now AdSense is what it is for you. (Memory Excitation.)
to integrate AdSense and Google Analytics . The new AdSense reports, while more robust, still do not provide any data about traffic sources or page-specific statistics.
Want new AdSense performance reports?
If you want to opt in to use the new performance reports displayed in this post, you can do this by clicking on the activation button at the end of this article .
You can also check these messages: