Adwords

AdWords Conversion Settings for Optimized Bid Strategy

AdWords conversion settings go a long way. To choose the right conversion actions to follow the conversion actions, it is essential for all advertisers to do religiously. Conversion data plays a big role in adjusting budgets, auctions, and campaign performance measurement.

Therefore, you need to check and correct the AdWords conversion settings.

This article is an extension of the status of the AdWords auction strategy.

How do AdWords conversion settings affect bidding strategies?

As discussed in the auction strategy article, data from conversion tracking can be used to analyze and optimize the performance of AdWords campaigns.

In this blog, we'll see how AdWords conversion settings affect the performance of bid strategies.

Missing conversion tracking

If you have not set up conversion tracking, do it first. If you already have conversion tracking, bid strategies may not be able to access conversion data. Check the status to see if the conversion actions are enabled or not.

Sign in to AdWords.
From the tool icon at the top right, click on " Conversions " under " Measurements ".
Select the conversion action in the list and check its status.
(If you have activated the conversion actions, the status icon will be green. The status icon will be red if you have deleted them. You can activate them by clicking on [[] edit "and choosing" activate ".)
Click on the name of the conversion action and check the column " inclusion in the conversion ".
(If AdWords marks the column " yes ", we are good If it is " no ", replace it with " yes ".)

Missing application installation conversion actions

Auctioning strategies that target the installation of an application require conversion action such as an application installation conversion that is useful to them. You can configure an application setup conversion action for Android and iOS. If you already have mobile conversion tracking, follow the steps below to check if the policies can access the conversion data.

Sign in to AdWords.
From the tool icon at the top right, click on " Conversions " under " Measurements ".
Select the conversion action in the list and check its status.
(If you have activated the conversion actions, the status icon will be green. The status icon will be red if you have deleted them. You can activate them by clicking on [[] edit "and choosing" activate ".)
Click on the name of the conversion action and check the column " inclusion in the conversion ".
(If AdWords marks the column " yes ", we are good If it is " no ", replace it with " yes ".)

Missing Telephone Call Conversion Actions

Auction strategies that target phone calls from ads require conversion action, such as track calls from ads that are useful to them. You can configure a call tracking conversion action. If you have already followed calls, follow the steps below to check if the policies can access the conversion data.

Sign in to AdWords.
From the tool icon at the top right, click on " Conversions " under " Measurements ".
Select the conversion action in the list and check its status.
(If you have activated the conversion actions, the status icon will be green. The status icon will be red if you have deleted them. You can activate them by clicking on [[] edit "and choosing" activate ".)
Click on the name of the conversion action and check the column " inclusion in the conversion ".
(If AdWords marks the column " yes ", we are good If it is " no ", replace it with " yes ".)

Missing Website Conversion Actions

You can configure a website conversion action. If you've already set up conversion tracking for the website, follow the steps below to see if policies can access conversion data.

Sign in to AdWords.
From the tool icon at the top right, click on " Conversions " under " Measurements ".
Select the conversion action in the list and check its status.
(If you have activated the conversion actions, the status icon will be green. The status icon will be red if you have deleted them. You can activate them by clicking on [[] edit "and choosing" activate ".)
Click on the name of the conversion action and check the column " inclusion in the conversion ".
(If AdWords marks the column " yes ", we are good If it is " no ", replace it with " yes ".)





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