Campaign Limited by Budget Status in AdWords

Campaign Limited by Budget is a campaign status in AdWords. It indicates that your daily budget is lower than the AdWords recommendation.

When campaigns are limited by budget, Google may not trigger ads for this campaign as often as they can.

How to control Campaign Limited by budget status?

You can check the status of the budget-limited campaign in the status columns of the campaign report table. The campaign report table contains information about all your campaigns, their status, and more.

Why is a campaign limited by the budget?

When a campaign has a lower budget than Google recommends, it's possible that there's not enough money to host all available traffic for keywords in this campaign. The budget shortage can also affect different targeting metrics associated with this campaign.

AdWords reduces the number of ad impressions to maintain your budget so that it lasts throughout the day. The number of ad impressions is the number of times your ads match search queries from users and appear on Google.

A campaign with a limited budget can always succeed by meeting all the strategic requirements of your business. However, there could still be an opportunity to gain more exposure. The show can take the form of impressions and clicks if you can increase your daily budget.

Higher exposure may result in higher conversions.

How to fix Campaigns Limited by Budget?

In the Campaigns table, click "budget limited" to see what kind of exposure your campaign might receive if you use a higher budget.

If you can not increase your daily budget, you may consider reducing bids in the campaign on a limited budget.

If you're using automatic bidding strategies, you can reduce these bid adjustments to try to incorporate more clicks or video views into your budget specifications.

Learn more about Google AdWords on our AdWords and PPC blog .

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