You must have heard that Google Shopping is up. More and more advertisers are holding budgets to run Shopping ads. But, is Search to Shopping a profitable move? Not always. However, you can make it productive. And I will explain the "how" in this blog. Dynamic remarketing campaigns are the "how" that can help attract more customers to your website and sell more goods / services.
Remarketing allows advertisers to reach all customers who have visited their website. These customers may be those who have viewed a product page, added products to the cart, or performed a potential action that is beneficial to your business. But where is remarketing dynamic?
Dynamic remarketing is a type of campaign in Google Adwords. Google dynamically creates personalized ads on your behalf for every visitor who visits your website.
Dynamic remarketing ads are designed to appeal to every customer. They include the image of the products they consulted, product prices and descriptions.
Note: Advertisers can add images and text descriptions of their choice.
Before you get the most out of dynamic remarketing campaigns, you need a little bit of preparation work.
You can use the product feed you created for Shopping campaigns or create a new custom feed for remarketing campaigns. You must download this feed to your merchant center (for commercial advertisers) or the commercial data section under AdWords (for search and other purposes).
Note: Learn stream-specific hints and hacks to prevent stream rejection.
Dynamic Remarketing Tag
You must install the dynamic remarketing tag on every page of your site. You can either do it manually, which is a bit of a hassle, or let AdNabu do it for you.
This tag communicates with Google and tells Google what buyers are searching for on your website. It can be pages, products, product categories, and so on. The remarketing tag must identify different variables. Therefore, you (advanced users) can also use custom settings (product category, value, age of visitors, etc.) in the label.
Note: You can check the installation status of your remarketing tags with the help of Google Tag Assistant.
Remarketing lists contain information about people who have already visited your website. With these lists, advertisers create audiences to target them with the help of remarketing campaigns.
Note: You can access the remarketing list from the shared library under the Tools menu (wrench icon) at the top right of the AdWords dashboard.
From implementing tags to creating audiences, we do it all .
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