At Search Marketing Expo Advanced, Google announced new Google AdWords features. These features include extending affiliate location extensions, competitive pricing information, and Google Shopping Action Program updates.
Here are the new Google AdWords features announced at SMX Advanced 2018:
YouTube Affiliate Extensions Extension
Affiliate site extensions help manufacturers and marketers to offer stores that sell their products to users on Google. This extension was available for search and display campaigns earlier. But now, affiliate site extensions can also be seen on YouTube. Yes, you can use these extensions with TrueView in-stream ads and bumper ads to target users on YouTube.
When users click on affiliate place extensions, they see a map with highlights of all the stores where your products are available. See the image below.
Learn more about AdWords ad extensions .
Local Catalog Ads for Mobile on a Display Network
Google announced that by the end of June, advertisers would be able to use ads from the local catalog. Local catalog ads are mobile-friendly interactive ads that consist of a "hero image" and maps with details of your products.
The image of the hero is a header image or a cover image. The cards consist of an image of the product, price and availability (in stock). Users can scroll through the ads easily. See the image below.
Cayan Pointy Linx and yReceipts to provide sales and inventory data to Google on behalf of merchants, so that they do not have to create their own local product streams, "says Surojit Chatterjee at the new announcement of Google AdWords features at SMX Advanced.
That's not all: retailers can post free inventory of their local products on the "See what's in store" feature. This feature is available in the search pane. See the image below.
form of interest through which retailers can join the Shopping Actions program. While several thousand retailers have shown enthusiasm, only 70 are live at the moment. Google is still testing the platform.
However, the data suggests that advertisers see an increase in the total number of clicks and conversions at a lower cost-per-click and lower cost-per-conversion after joining Google Shopping actions. Google has compiled this data from February to June 2018. Not only that, Google Shopping ads already tend to 2018 .
In summary, the new Google AdWords features introduced at SMX Advanced on June 11 are:
The affiliate place extension on YouTube, the local catalog ads and the local feed wire partnership program help you highlight your geographic position to redirect customers to your physical stores. .
Price benchmarks provide pricing information with which you can adjust your bids, set pricing strategies for your products, and understand the performance trends of your products in terms of competitor pricing.
The Google Shopping Actions report suggests that advertisers had better conversions and clicks at lower costs.