How would you rate a potential affiliate niche? This is a question that I am asked several times a week. Half of the niches I created at affiliate sites were those where I totally fell by chance. The rest is in niches that I've directly targeted
But no matter how you find a niche, there is a little research you need to do if you want to discover the income potential of 39, a niche before you
Show me the money
The first thing I want to know, it's there is there 39, money in the industry, because if there is not the rest of these steps would be a waste of time. 😉 I will do a quick check to be extended later if it passes the litmus test.
Check for the presence of PPC advertising
The first thing I will do is head on Google and run searches for some of the key terms in the niche. I am looking to see how many PPC advertisers terms evoke. If I do not see any PPC ads for the terms (or only a handful of them), it could be a warning flag.
Check the Presence of Multiple Affiliate Programs
The last thing you want to do is to develop traffic around a niche where the products or services are offered by a single merchant.
A long time ago, I created an affiliate site centered around a specific service. About six months after taking the top rankings in the niche, the merchant closed his affiliate program. Since there were no other affiliate programs, the site became absolutely useless from the point of view of income.
Of course, it was before existing AdSense, but still, lesson learned. I will not enter a niche as an affiliate unless there are several options for generating income.
Assuming that the niche passes the general test of money, we will move on to …
Show me the traffic
Then we have ensures that the niche receives enough traffic to generate significant revenue in correlation with the effort required to enter it.
Search your keyword on
I will conduct a niche keyword search to find every term in the industry with any volume of traffic that I can. You can do this by using free tools like Bing's Keyword Tool or Wordstream or by using a paid tool like Raven Tools or SEMRush . ]
There is not really a "hard number" regarding the keyword volume for a niche to be worth it. A niche with a total of 40,000 searches a month could beat one with 1,000,000 searches per month in terms of revenue. It all boils down to the potential revenue you can generate from visitors (more details below) AKA your return on investment (ROI).
Checking the trends of research
Interest in the niche by going up, stable or falling? Google Trends is decent enough to have a glimpse into this. For example – below is a graph showing the interest for the term "BlackBerry" over the past nine years.
Again, I am looking to gain traffic or regular traffic. The declines would make me doubt the desire to enter the niche, especially if we consider that the competitor ranks well in the niche niches.
I now know that there is general money to be made.
Show Me the Competition
I market my sites via SEO, so my next research step is to identify who my main competitors are in the niche so I can get some sort of insight into what "competitors" in this industry in organic search results will entail
Check out WHO is ranking the best keywords
Not all competitors are created equal. Who ranks in the top ten for a search term can give you insight into the difficulty of cracking.
If the top ten search terms for the niche are all big brands without an affiliate site or a non-mainstream media blog to see, you may want to rethink the niche if you do not consider your understanding and execution of SEO to be advanced level in nature.
I'm not saying it's not possible to beat the big brands and the mainstream media. I'm just saying that it's a great mountain to climb. I like to see at least some results that are not a big brand or publication.
Check out WHAT is the ranking for the best keywords
While you are viewing "who" is ranking, you should also check "what" is the ranking . Are all the top ten results root level domains (meaning www.competitor-site.com) or are there pages that rank them (meaning www.competitor-site.com/individual-page /)?
If the top ten results for multiple terms belong to root domains, this indicates that the competition for these terms is higher. If I see a lot of classified pages, then that indicates that the competition bar might not be so high.
Search the backlinks of the competition
Provide the niche does not belong to the root domains or the big brands, so I will take the high-level competition (the ones I see continually in the top ten for different niche terms) and looking for their backlinks to see the strength of these results actually
However, Open Site Explorer spits free basic information about competing link profiles under the "compare link metrics" tab allowing you to compare up to five root or page domains individual at a time.
to find the keywords of money for your efforts affiliate marketing and SEO. Whether you use this method to determine the estimated CPC of the search terms in the potential niche or another method, you will need to compile this information to complete this step.
Once I have the CPC to say the top 20 money keywords with the most volume of traffic in the niche, I will start a search on Spyfu to estimate the potential value of ranking to these terms (you can also get CPC information] SpyFu I just find that SEMRush is much more user friendly). I have a paid membership to SpyFu (you can read my complete SpyFu review here ) which allows me to run all the keywords at once via their "groupie" tool, but you can do for free provided you enter the keyword by keyword.
In bulk export, the column that matters is "Exact_Cost_Per_Day". That's the amount that Google estimates you would spend, on average, to advertise on that keyword every day. I will then add a function to give me a daily account for the top 20 terms and a function to multiply this daily total by 30 to give me a total monthly value for these 20 niche keywords.
Do you have questions or tips to add? Drop em in the comments below. 🙂