Affiliate Marketing

How to Conduct Niche Research for an Affiliate Site

How would you rate a potential affiliate niche? This is a question that I am asked several times a week. Half of the niches I created at affiliate sites were those where I totally fell by chance. The rest is in niches that I've directly targeted

But no matter how you find a niche, there is a little research you need to do if you want to discover the income potential of 39, a niche before you

Show me the money

The first thing I want to know, it's there is there 39, money in the industry, because if there is not the rest of these steps would be a waste of time. 😉 I will do a quick check to be extended later if it passes the litmus test.

Check for the presence of PPC advertising

The first thing I will do is head on Google and run searches for some of the key terms in the niche. I am looking to see how many PPC advertisers terms evoke. If I do not see any PPC ads for the terms (or only a handful of them), it could be a warning flag.

In general, if a term has a monetary value, you can count on the advertisers on it. Exceptions to this rule would apply to the terms 1. filed or 2. prohibited for advertising on via the Google Terms of Use.

Check the Presence of Multiple Affiliate Programs

The last thing you want to do is to develop traffic around a niche where the products or services are offered by a single merchant.

A long time ago, I created an affiliate site centered around a specific service. About six months after taking the top rankings in the niche, the merchant closed his affiliate program. Since there were no other affiliate programs, the site became absolutely useless from the point of view of income.

Of course, it was before existing AdSense, but still, lesson learned. I will not enter a niche as an affiliate unless there are several options for generating income.

Assuming that the niche passes the general test of money, we will move on to …

Show me the traffic

Then we have ensures that the niche receives enough traffic to generate significant revenue in correlation with the effort required to enter it.

Search your keyword on

I will conduct a niche keyword search to find every term in the industry with any volume of traffic that I can. You can do this by using free tools like Bing's Keyword Tool or Wordstream or by using a paid tool like Raven Tools or SEMRush . ]

There is not really a "hard number" regarding the keyword volume for a niche to be worth it. A niche with a total of 40,000 searches a month could beat one with 1,000,000 searches per month in terms of revenue. It all boils down to the potential revenue you can generate from visitors (more details below) AKA your return on investment (ROI).

Checking the trends of research

Interest in the niche by going up, stable or falling? Google Trends is decent enough to have a glimpse into this. For example – below is a graph showing the interest for the term "BlackBerry" over the past nine years.

 Trend for BlackBerry "width =" 300 "height =" 160 "/> </a> </p>
<p> 2007 would have been a good year to enter this niche (this that I did.) If I had met this niche in 2012, I would not have gone there, no matter what static traffic. </p>
<p> You want to get involved in niches with a tendency to rise or fall – and avoid those with a constant or significant decline. </p>
<p> An example would be Acai Berry which was a short-lived weight loss mode in 2008 and 2009. </p>
<p> <a href=  Acai Berry Trend "width =" 300 "height =" 159 "/> </a> </p>
<h3> Checking the Tendencies of Competition </h3>
<p> Sometimes , a niche may be too small to ge t the appropriate intel of Google trends. And even if I can, I always want to check this information. So, I'm going to hook the top five competitors on the main term in the niche in a tool that checks their traffic patterns. You can either use a free tool like <a href= Alexa or SEMRush (which is free for this type of search).

Again, I am looking to gain traffic or regular traffic. The declines would make me doubt the desire to enter the niche, especially if we consider that the competitor ranks well in the niche niches.

I now know that there is general money to be made.

Show Me the Competition

I market my sites via SEO, so my next research step is to identify who my main competitors are in the niche so I can get some sort of insight into what "competitors" in this industry in organic search results will entail

Check out WHO is ranking the best keywords

Not all competitors are created equal. Who ranks in the top ten for a search term can give you insight into the difficulty of cracking.

If the top ten search terms for the niche are all big brands without an affiliate site or a non-mainstream media blog to see, you may want to rethink the niche if you do not consider your understanding and execution of SEO to be advanced level in nature.

I'm not saying it's not possible to beat the big brands and the mainstream media. I'm just saying that it's a great mountain to climb. I like to see at least some results that are not a big brand or publication.

Check out WHAT is the ranking for the best keywords

While you are viewing "who" is ranking, you should also check "what" is the ranking . Are all the top ten results root level domains (meaning or are there pages that rank them (meaning /)?

If the top ten results for multiple terms belong to root domains, this indicates that the competition for these terms is higher. If I see a lot of classified pages, then that indicates that the competition bar might not be so high.

Search the backlinks of the competition

Provide the niche does not belong to the root domains or the big brands, so I will take the high-level competition (the ones I see continually in the top ten for different niche terms) and looking for their backlinks to see the strength of these results actually

Personally, I lead the domains through multiple search tools to do this. All the tools I use are paid ( Raven Tools Open Site Explorer and Link Research Tools ).

However, Open Site Explorer spits free basic information about competing link profiles under the "compare link metrics" tab allowing you to compare up to five root or page domains individual at a time.

 Compare tab "Statistics" width = "300" height = "185" /> </a> </p>
<p> I also prefer to be able to look through these links to see anchors, authority, etc. via the paid version (and other paid tools </p>
<h3> I evaluate all of the above </h3>
<p> I am trying to refer to the above to get the level of competition. for the term and a backlinks 100,000 a piece, I will probably spend on the niche. </p>
<p> If the most popular searches are a mix of major brands, niche sites and blogs, root domains, pages and the best results have a few hundred backlinks a piece, so I am now super interested in the niche. </p>
<h2> Show me the angle </h2>
<p> In order to have long success term in the niche, you will have to be able to define a point of difference (POD) between you and all the other sites that succeed in the niche.If you enter this niche, how are you going to differentiate? </p>
<p> In making the search For the "show me the competition" section, you should have seen a lot of your competitors. What will be your angle? </p>
<p> What is the content of your potential competitors? Can you fill this void? What are the characteristics of your potential competitors missing? Can you create them? What is the potential of your potential competition that you think you can do better? Is there a missed demographic group that your potential competitors do not specifically target? (For example, there are a ton of revenue sites – but are there any formidable competitors targeting working moms?) Are there any promotional avenues that your competitors are not aware of? (For example, do they ignore Google+ in an industry where demographics are active on Google +?) What is the voice used by your competition? Can you make a unique contribution? </p>
<p> Unless I can clearly define what my POD would be, it would be difficult to stand out from the niche. If I can find a clear POD and run it, then my chances of success are much better. </p>
<h2> Show me the potential </h2>
<p> Now that I know that the general money exists in the niche, the traffic volume and the opportunity is there, that the SERPs are achievable and that I have an angle that I can attack the niche, my last question is "what is the potential ROI to succeed in this niche?" </p>
<p> Unfortunately this question can not be solved definitively before entering this niche. </p>
<h3> Estimate Potential Ranking Values ​​</h3>
<p> In my last post, I discussed <a href= to find the keywords of money for your efforts affiliate marketing and SEO. Whether you use this method to determine the estimated CPC of the search terms in the potential niche or another method, you will need to compile this information to complete this step.

Once I have the CPC to say the top 20 money keywords with the most volume of traffic in the niche, I will start a search on Spyfu to estimate the potential value of ranking to these terms (you can also get CPC information] SpyFu I just find that SEMRush is much more user friendly). I have a paid membership to SpyFu (you can read my complete SpyFu review here ) which allows me to run all the keywords at once via their "groupie" tool, but you can do for free provided you enter the keyword by keyword.

In bulk export, the column that matters is "Exact_Cost_Per_Day". That's the amount that Google estimates you would spend, on average, to advertise on that keyword every day. I will then add a function to give me a daily account for the top 20 terms and a function to multiply this daily total by 30 to give me a total monthly value for these 20 niche keywords.

 Estimated Monthly Value "width =" 286 "height =" 300 "/> </a> </p>
<p> In the above case, the" estimated cost "of these terms – and therefore the potential value of these terms For advertisers – $ 2,259 per month </p>
<p> In the keyword free keyword search at SpyFu, you search the "Monthly Cost" listed in the column "Exact", which in the example below is $ 518 </p>
<p> <a href=  Monthly keyword cost "width =" 300 "height =" 158 "/> </a> </p>
<p> Next you will have to add the monthly cost (for exact) for all 20 keywords combined to arrive at the same count of $ 2,259. </p>
<p> Keep in mind the above is 1. only the count for 20 terms of money, 2. is based on the best rankings for these k eywords and 2. not "what you will do". Monetize effectively is a completely different animal. 🙂 </p>
<p> It is simply an enlightened overview of what the potential monetary value of the ranking for the terms of the top money in the niche can be. Sometimes I run 30, 50 or 100 keywords too (for example – by running the 50 keywords for the same niche above I reported a monthly total of $ 8606.70). </p>
<p> But in this example I kept it at 20 assuming that many would choose the free option to make it keyword by keyword. 🙂 </p>
<h2> You must make the call </h2>
<p> Once you have done all of the above, you should have a pretty complete picture of the niche as you can from there. outside looking in. It will be up to you to decide if the niche is "feasible" and worth your time, effort and money to enter and really compete. </p>
<p> Edited to add: Need advice on how to find a niche to search? Check out this post on <a href= find profitable affiliate niches .

Do you have questions or tips to add? Drop em in the comments below. 🙂

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