Affiliate Marketing

How to Find the Best Affiliate Programs in Your Niche

In my recent article on how do a search on a niche one of the topics I was chilling was to check for the presence of several affiliate programs. Assuming you have found a niche idea that has passed the litmus test (or are already in a niche), it's time to dig deep to find the best affiliate programs for you to promote in its breast

m to cover …

How to know which products your visitors want to buyHow to find out which products your competitors are marketingHow to find affiliate programs in your nicheHow to compare affiliate programs when there are several options what to do when a merchant wants you to promote declines your claim

determine which products your visitors want to buy

do not disregard the evidence

Assuming that you are really "in" whatever niche you are marketing, the things you already use and like in this niche should be your first point departure. Promoting the products you actually use is much easier than promoting products you do not know.

If you have a recipe blog, you probably have a favorite blender, a slow cooker, pots and pans, spatula, and so on. For a reason. Start with these products. Not only will they be the easiest to write extremely detailed reviews but people want to use the same products, tools and services that people want to emulate.

If I am your blog because you are making incredible cupcakes, then I want to know which blender, coolers, frosting tips, etc. you are using make these amazing cupcakes. You are the expert. I am the person trying to imitate your cupcakes. Tell me what will help me do it.

A simple and visible "favorite resources" or "commercial tools" or "favorite products" page will help you do just that (like the toolbox page in my navigation principal) without being intrusive or pushing a "sell hard" if you are afraid to do so.

Use Amazon to find in-demand items in your niche

Only the world's largest online retailer has told you which products are their best sellers in a given category. Oh wait … they do it .

Amazon's Best Seller List will show you the top 100 items in a given category. And you can even go down from there. Let's say you are in the niche of pets. You can see a list of their top 100 pet sales . Focus on a specific type of pet? Then you can go lower and see their 100 best dog related products

(You may click an image in this message to enlarge.)

 dog supplies best sellers "width =" 300 "height =" 223 "/> </a> </p>
<p> Still not specific enough? Then keep drilling to find their best dog <a href=

 Pillows for dog bed "width =" 300 "height =" 217 "/> </a> </p>
<p> In addition to To be able to explore their best sellers, they will also tell you that the most wanted items are in each category (which means that the best items in this category are added to their Amazon wish lists). In the main department categories, they will also have a list of "movers and shakers" (products that see sales increases as <a href= that of pet supplies ) allowing you to see which products are getting hot sales .

 Canine Product Movers and Shakers "width =" 300 "height =" 212 "/> </a> </p>
<p> Contrary to the costly market research for which products consumers are buying in a given category, Amazon's information is updated every hour. </p>
<h3> Solve problems or meet needs for your visitors </h3>
<p> I mention this when I talk about earning money with affiliate marketing Showing a visitor how to solve a problem or meet a need is the easiest way to make an affiliate sale </p>
<p> Let me give you an example: I own a Taurus 738 TCP .380 pistol, the time I took it within range, I would be taking bite (where the trigger would pinch my finger This has never happened to my husband but that always happened to me. So, I went online one night trying to understand why. It turned out that I was not alone. </p>
<p> But a blogger had made a post about it and mentioned that they had solved the problem by buying some trigger accessory – with pictures showing them installing it. story). I had a problem, they showed me how they solved it and I bought the solution. </p>
<p> If you solve problems or fulfill needs, you will make sales. Period. The only thing you have to do is determine what are the problems or needs of the people in your niche. So, how do you do that? </p>
<p> A way is via <a href= Uber Suggest . By taking your main topic and adding keywords like "how" or "how to do it" or "problem", you will have a lot of potential problems that you can help people solve. Looking at the results "g" below showed me a search for "dog problem climbing the stairs". A little research showed me that it was a common problem with readily available (and buyable) solutions.

Ditto for Yahoo Answers . This same research will raise many questions or problems that people are trying to solve. And you'd as well do the same thing to Quora while you're there.

I also belong SEMRush for this same type of data. I will try the same thing with a keyword search (search for a keyword, display of organic keywords for this term and filtering to show only those with "how", etc.)

 Garden How to "width =" 300 "height =" 184 "/> </a> </p>
<p> It works well in some industries and not very good in others but when it works well, gives me a new list of tools, products and services to consider in the promotion Your results will vary </p>
<h3> Recommend solid products that you know well The others like </h3>
<p> Not everyone has the time or the money to try all the products that they would like to recommend to their readers. On the Sugarrae blog, I would not recommend anything that I do not recommend. I have not tried it myself. But if you are in a niche where there are hundreds or thousands of products that you We can use it's not really possible to try every product – and you want people to have options. Handy. </p>
<p> Most online stores that have classification systems allow you to sort their products based on these ratings. Amazon being the most obvious. But tons of big players in niches do as well. To get back to the example of the dog, Petco, which is a large pet retailer in the United States, has a list of top rated dog products. </p>
<p> <a href=  petco top rated "width =" 300 "height =" 176 "/> </a> </p>
<p> Maybe your dog does not like to play to fetch, but as we all know, there are many dogs in the top <a href=] Chuckit tennis ball thrower With 100% of the comments saying that they would recommend it, it seems like this Probably a decent product.For all I know, Petco could moderate their criticism.But a quick search on Amazon confirms the value of the product, with a rating of five stars from 267 reviews.

 chuckit at amazon "width =" 300 "height =" 158 "/> </a> </p>
<p> I have never touched this product, or I have used it but I found some data and comments that would make me comfortable recommending it. This allows me to find valuable products that have not necessarily made enough volume to be on the list of the top 100 most sold items in a department of the world's largest online retailer (Amazon). </p>
<h2> Are Marketing </h2>
<p> Although there is a ton of clever research that you can do to find out which products are going to sell in your niche (via methods like the ones listed above) , watch what you are the competitors are also very narrative. Unfortunately, for that to be perfectly accurate, your competitors must be actively marketing with a purpose motivated by the results rather than just throwing things against the wall. </p>
<p> But, looking at a competitor (be it another blogger or a (19459004) </p>
<h3> Pay attention to what is shown above the lap </h3>
<p> When Marketers say "above the lap" they refer to what's visible on your screen without scrolling in. Generally, revenue-generating products or pages that resellers 'attention to revenue' (or bloggers) want to see you to access are listed above the waterline.If the competitor is another blogger, also check if he has a "critical" section </p>
<h3> Follow the paid keywords </h3>
<p> If a blogger or affiliate competitor uses PPC, pay attention to landing pages, they spend the most money to get people to land on – and check what they are promoting on said With <a href= SEMRush v You can do this via the keyword report Ads.

Search sites with decent keyword overlap of your site

A nice thing that makes SEMRush show you sites similar to yours. By similarity, they mean that they have determined that there is a good amount of overlap in the keywords that you and the sites listed there are ranking for.

 Organic Competitors "width =" 300 "height =" 118 "/> </a> </p>
<p> Sometimes, looking at the sites listed here can introduce you to new topics of interest. # 39; site expansion, products, services, affiliate programs, etc. </p>
<h3> </h3>
<p> So, there is this thing where some bloggers publish a revenue report every month for tell you exactly what they've done from their blog and through which affiliate programs and earnings.] Pat Flynn </a>. </p>
<p> Most explain that the The reasoning behind this is to hold yourself accountable and motivate others.These reports can make a lot of sense if you are in a niche where your competitors are publishing </p>
<p> Just go to Google and take a sip ch for "[topic] blog report on income" without citations.For example, The "Revenue Revenue Revenue Report" extracts revenue reports from more than ten different blogs from the top 20 results, most of which have recently been published. Not all niches have people doing it, but it's definitely worth looking if bloggers in yours are doing it. </p>
<h2> How to Find Affiliate Programs in Your Niche </h2>
<p> You've probably already found some decent affiliate programs while researching products to promote and what your competition is commercialization. But, there are many other ways to find a good affiliate program with which to work. </p>
<h3> Brands Use Networks </h3>
<p> If you are looking to affiliate yourself for a major brand, know that they are almost always with a network. I say almost always despite never having seen a big brand NOT use a network for their affiliate program, but it could happen. And the marks are almost always with a network "A List" (I've covered what they are <a href= here ).

In short, if you are looking for a branded affiliate program, you will probably find it in one of the networks below (if the brand has a program of 39 Affiliate).

Digital Products

If you are looking for things like ebooks or digital downloads (including software), some of the largest electronic product networks include (but are certainly not limited to ):

I gave some information on the sale of digital products in the same article as the "A-List" networks.

Independent Programs

The term "independent" means independent. These are retailers who do not have a network and run their own program using affiliate program software hosted on their own servers.

The easiest way to find these programs is to do a search on google for "[your topic]" affiliate "and" [your topic] associate "(which is what some companies call affiliates) Once again, you can find out more about the pros and cons of an independent program here .

Verifying footers of products you would like to promote

With a network or an independent program, many sites will link to their affiliate program in their footer (less often they can also be linked in the header). So, if there is a specific merchant with whom you want to work or a product you want to promote, look for a link to an affiliate program or related program on their website.

Searching networks for computer programs Affiliation

Networks have a ton of affiliate programs you can search through to find cool items and merchants to promote. In my opinion, CJ wins the prize for being the easiest to navigate when you have no idea what you are looking for.

Linkshare is unequivocally the worst in my opinion. To be honest, I avoid using Linkshare because of this and usually only use them if I forced them (because they have a merchant for which I want specifically affiliate.)

network, I will use it in my research example below. Once you have signed up for an affiliate account, log in and go to the "Advertisers" tab. There you will find more than 3,000 merchants listed unnecessarily in alphabetical order. But never fear, at the top right, you'll find options for sorting the list by EPC or network wins.

 cj Advertisers tab "width =" 300 "height =" 89 "/> </a> </p>
<p> At the top left of this screen, you will see two fields of search: the one said "Advertiser (s)" and the other "Keyword (s)" of the merchant you are looking for, you can type it in the box "Advertiser (s)" and click on Search If you do not see any results, then this merchant does not have a program with CJ. </p>
<p> If you are not sure what you are looking for, you can perform a search by keyword – and add additional filters to make sure you get the programs that are really applicable to you. Additional filters that you can use with a keyword search include: </p>
<p> Mobile Certified Advertisers Only (more about this <a href= here ) New Advertisers Only – Limit your search to show only advertisers who t joined the network w Over the last 30 days.Contentious advertisers only – Honestly, I'm not sure what this option is and could not find any documentation – within CJ or outside of that – who explained it.Status – this allows you to filter our programs based on their status in the network. This allows you to exclude traders such as those who have (at the moment) inactive programs. Category – This will limit the search results to programs of a specific category. In addition, if you check a specific category, but do not enter an advertiser name or keyword and click Search, a complete list of programs in that category will be displayed in alphabetical order . Exploitable Area: This option allows you to filter the companies may not offer products or services in the market of your home country. For example, by checking United States in this section, you limit the results to merchants who sell or provide services to US customers. Language – allows you to specify programs with product offers in the language you need (for those of us US, this would be English).

Here's a search that I ran for the keyword "fishing" and then sorted by the gains of the network, up to down. Then, a screenshot of a search I've done in the leisure and recreation category, specifically limited to the outside without specifying an advertiser or keyword so that I can see all advertisers in this sub-category

 fishing programs "width =" 300 "height =" 115 "/> </a> </p>
<p> <a href=  ] Outdoor category "width =" 300 "height =" 193 "/> </a> </p>
<p> Once you have found an advertiser (or several) with whom you would like to work, just click on the button join the program under the name of the advertiser. </p>
<p> <a href=  Join the program "width =" 300 "height =" 72 "/> </a> </p>
<p> By using the methods above, you will probably be in able to find a large number of merchants, products and services that are applicable to your place.a lot, you find a lot – many sell the same products or services.So, how do you choose the programs to promote? </p>
<h2> Comparison of Affiliate Programs When There Are Multiple Options </h2>
<p> All affiliate programs are not created equal, so how do you choose between similar programs? If you answered " choose the one with the highest commission per sale "then you would be wrong. </p>
<p> Much more goes into determining the affiliate program that will be the most profitable for you to promote. Here are some comparison factors relati fs: </p>
<h3> Product and Merchant Quality </h3>
<p> This should go without saying, but you want to make sure that the products you recommend are good products and that the merchant resells them. Every product or merchant will have his enemies. But you want to make sure that most of their customers do not fall into this category. It is there that personal experience with the product or the trader can be useful. </p>
<h3> The Merchant Site </h3>
<p> Some merchants will tell you what is their average conversion rate (for all visitors, not affiliated). But even if they do not share this data, their website can tell you a thing or two about how they can or can not convert. </p>
<p> I have a habit of hitting the site and looking for some key features. Do I see what I'm looking for easily? Is the site easy to navigate? Is the buying process enjoyable? Would I feel comfortable buying from them? </p>
<p> I also look at the shipping costs. More than once, I've seen a merchant offer significantly lower "prices" that are dramatically increased as you head for the payment process with higher shipping and handling charges. than the average. I know that I personally see this as a type of bait and change and this immediately puts me at ease with the trader as a consumer. </p>
<p> By saying that the above items are relative, I mean that they are all open to interpretation. . However, there are also many "hard factors" to which you can compare programs. Some of these hard factors include: </p>
<h3> Commissions </h3>
<p> It is how much the trader plans to pay you by any action for which they pay (usually a sale). Sometimes these numbers are fixed. Other times these numbers are a% of the sales you generate. </p>
<p> Some programs also have something known as "recurring commissions". Recurring commissions pay you a commission each month as long as the person you referred with an affiliate link pays for the service. </p>
<p> These are not very common, but they are fine if all you are going to sell is the type of product or service that people will continue to use for a long time. </p>
<p> Even more rare are the lifetime commissions, that's where the merchant pays you for any sales of a customer that you originally generated for life, that he uses or not your affiliate link on future purchases. </p>
<p> So why did I say that you can not base your decision? only commissions? If Trader A pays $ 10 per sale and Trader B pays $ 20 per sale, why would not this be an obvious decision? Because conversion rates make all the difference in your bottom line. </p>
<p> Suppose Trader A converts to 4% and Trader B converts to 1%. If you send 100 visitors to merchant A, in theory 4 of those clicks will convert into sales, paying you $ 40 in commissions. If you send 100 visitors to merchant B, in theory 1 of those clicks would turn into sales, you pay $ 20 in commissions. What seems at first sight to be "higher commissions" does not always prove to be true. </p>
<p> But let's say you have no idea of ​​the conversion rate for the program. It is there that the EPC can be useful. </p>
<h3> EPC </h3>
<p> In most affiliate programs, a merchant shows you an EPC for the program. EPC means earnings per click. The EPC is how much an affiliate earns on average per click on the traffic they send to the merchant. The formula is simple. The commissions received divided by the number of clicks sent is equal to the EPC. </p>
<p> Let's use Merchant B's scenario above. You send 100 visitors, 1 of them turn into a sale and you are paid $ 20 in commission by the merchant. </p>
<p> $ 20 (commission) / 100 (clicks sent) = $ 0.20 EPC </p>
<p> With merchant A You would get the following CPR: </p>
<p> $ 40 (commission) / 100 (clicks sent) = $ 0.40 EPC </p>
<p> Because the EPC shown for the program based on the number of commissions all affiliates using the program are paid divided by the number of clicks all affiliates using the program sent, it's an extremely convenient number to have – especially when comparing programs. That's what every affiliate of the program earns on average per click sent to the merchant. </p>
<h3> Average Value of an Order (AOV) </h3>
<p> Some traders will promote this, others will not. The average value of an order is the average amount spent by a person in his store during a purchase. If merchant C has an average order value of $ 80 and merchant D has an average order value of $ 120, this means that you will earn more money with merchant D if all other things are equal . </p>
<h3>] </p>
<p> I will also check the creations offered by the merchant before making a decision. Are their creations well designed and something I would like to see on my site? Are the sizes I need available? How are they up to date? Do I see special creations for specific holidays (which usually means that the program is very actively managed)? </p>
<h3> Deep linking </h3>
<p> I also want to make sure that deep links are available. If a program does not allow deep links, it means that you can only send visitors via an affiliate link to the specific pages that they have designated (like the homepage). or a very high level category page) </p>
<p> my experience, the inability of deep link hinders my ability to make sales as an affiliate. Could you imagine recommending a specific mixer, then only be able to send the user to the Amazon homepage with your affiliate link to buy it? I want to send them to the actual sales page for the blender. </p>
<p> The deep link allows me to send affiliate traffic to all the internal pages on the site that I decide to send it. </p>
<h3> Duration of the cookie </h3>
<p> The cookie is what is placed on the users computer when they click on your affiliate link to let them know that this no one has been referred by you. The duration of the cookie is usually 30, 60 or 90 days </p>
<p> Suppose that an affiliate ad here on Sugarrae is for a program with a cookie duration of 30 days. If you click on this affiliate link, then the merchant will pay me a commission if you convert for them in the next 30 days. </p>
<p> Let's say you click on my link and then mark it. You come back 28 days later via your bookmark and buy something. I would be paid a commission on this sale. If you come back 31 days later via your bookmark and buy something, I will have no commission on that sale. </p>
<p> Typically, I will not work with a company that offers less than 30 days of cookies. 60 days seems to be a popular number offered by merchants with 90 days not being unheard of, but also not being the most common option. There are also some merchants who offer cookies for life – but I have not met them for years. LOL </p>
<h3> Network Earnings </h3>
<p> Some networks offer this information 39, others no. This should not be confused with EPC. Network revenue represents the amount of commissions generated by a program, regardless of its conversion rate. You can have a low EPC and have a high network. </p>
<p> If a trader has a CPE of $ 4 but that's super-nested, he may be a low-win in the network That carries a popular mainstream product could drive more overall commissions despite making less money per click because more people are looking for – and buying – their product. </p>
<h3> Comparing all the data </h3>
<p> Now the above is obviously a lot of information to digest. Surtout si vous comparez plusieurs programmes les uns contre les autres vs faire une comparaison un à un. Mettre cette information dans une feuille de calcul que vous pouvez filtrer en fonction de différents facteurs permet parfois une comparaison plus facile. </p>
<p> Téléchargez un plan <a href= Affiliate Merchant Comparison gratuitement

Que faire? Lorsque votre application est refusée

Vous avez donc décidé quels programmes vous souhaitez promouvoir et appliquer. Et puis ça arrive. Vous êtes refusé par un marchand avec qui vous voulez vraiment travailler. Ça arrive. C&#39;est courant. Et vous ne devriez pas le prendre personnellement.

Les marchands ont une tonne de raisons bizarres qu&#39;ils refusent les éditeurs (affiliés) et ce n&#39;est certainement pas du code pour "nous pensons que votre site est nul". Ok, parfois c&#39;est le cas, mais dans la plupart des cas cela a plus à voir avec vos niveaux de trafic, rester dans le réseau, etc.

Mais si vous êtes sérieux au sujet de travailler avec le marchand, vous avez un

Discuter avec le responsable des affiliés

La plupart des programmes ont les coordonnées de leur responsable d&#39;affiliation visibles par tous. Envoyez un e-mail au gestionnaire d&#39;affiliés et énoncez votre cas. Expliquez que vous avez été refusé par le programme et pourquoi vous voulez promouvoir leurs produits.

Soyez poli. Ce n&#39;est pas le moment de s&#39;indigner que vous avez été refusé. Si vous ne pouvez pas représenter votre propre marque sous un jour favorable, alors pourquoi diable voudraient-ils que vous fassiez la promotion des leurs? Ne dites pas à un marchand que vous les inonderez de ventes – surtout si vous n&#39;êtes pas sûr à 100% que vous le ferez. Expliquez au directeur d&#39;affiliation que vous prévoyez de travailler dur et moralement pour promouvoir leur programme. Expliquez pourquoi vous croyez votre site convient bien à leur programme, même s&#39;il ne répond pas à toutes les exigences d&#39;acceptation typiques.

Si le responsable d&#39;affiliation répond et que la réponse est toujours non, faites un suivi pour les remercier d&#39;avoir pris le temps de répondre. demandez-leur (s&#39;ils ne vous l&#39;ont pas déjà dit) quelles sont les qualifications dont vous avez besoin pour pouvoir postuler de nouveau au programme une fois que vous les aurez rencontrées.

Le contournement du réseau d&#39;affiliation maître

J&#39;appelle des sociétés comme Viglink et Skimlinks réseaux d&#39;affiliation maîtres. Fondamentalement, ils sont un intermédiaire entre vous et les programmes d&#39;affiliation. Ils ont un vaste réseau de sous-affiliés et d&#39;acceptation dans presque tous les programmes d&#39;affiliation réseau.

Vous pouvez promouvoir ces commerçants en tant que sous-affiliés, en obtenant une commission, mais ils obtiennent une réduction de ces commissions. J&#39;ai expliqué en détail comment ces réseaux fonctionnent ici

La petite histoire est que si vous avez été refusé pour être "trop ​​petit poisson" par le programme d&#39;affiliation directement, vous pouvez toujours promouvoir leur produits et gagner des commissions grâce à un réseau d&#39;affiliation maître.

Vous ferez un peu moins de promotion du programme que si vous le faisiez directement, mais cela peut être une bonne solution de contournement lorsque vous travaillez sur les exigences minimales. pour être accepté dans le programme marchand directement.

Avez-vous quelque chose à ajouter?

Ce qui précède devrait vous donner un bon plan pour commencer à travailler pour trouver les meilleurs programmes d&#39;affiliation pour votre créneau. Si vous avez des astuces à ajouter ou à partager, assurez-vous de les laisser tomber dans les commentaires ci-dessous.

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