For a business to generate long-term, sustainable profit, new customers must be redirected to your site, existing customers must be satisfied and, ideally, existing customers become regular customers. For this to happen, it is essential to have a deep understanding of how your customers behave in relation to your brand. Fortunately, the tools to obtain this information are more readily available than ever.
With key customer statistics such as churn and average revenue per user at your disposal, you can determine which parts of your business strategy are effective and which parts require fine tuning! Taking a data-driven approach to analyzing your customers' behavior will allow you to see why they chose you over a competitor, how they respond to your marketing and accurately, how they interact with your brand online.
For more information on customer statistics you should consult, see our infographic below: