Email Marketing

Multi-Channel – Boost Business With Web Engagement

It was a really exciting start to the year for us. After the acquisition by Xtremepush, we immersed ourselves in the multichannel universe and the solutions that we can offer. What are the benefits of multichannel marketing? Getting your message across and hearing it is harder when everyone shouts at the same time about the same things. So, if you …


Email Marketing

Driving Mobile Engagement

Following last week's web engagement blog in our multi-channel engagement series, we will focus this week on mobile engagement. As mentioned earlier in our Web Engagement blog to make your message heard is more difficult when everyone shouts at the same time, pretty much the same things. Efficient use of all channels of engagement will allow you to communicate with …


Using Analytics To Your Advantage.

Continuing our Multi-Channel series, this week we're looking at analytics for the Web and the application, as well as how brands can use them in all their communication channels. Knowledge is power! But how much do you really understand about your market, your customers and their behavior? You probably have a good idea, but is that confirmed by statistics and …

Why are Google Shopping Ads trending in 2018?

Five months after 2018, we see Google Shopping Ads trend and are the favorites of business owners. AdWords users in the United Kingdom and the United States transfer up to 80% of their budgets from search campaigns on Shopping campaigns. which is correct because the 2018-Q1 reports suggest that Shopping campaigns generate about 85% of clicks. Google is "the" market. …

Multi-Channel – Location Technology

Published on June 8, 2018 by Rupert Adam In our latest multichannel series blog, we will examine localization technology and how it will help brands engage their users at the right time, with the right message in the good location. What is location technology? Now we are not talking about your satellite navigation, but we are talking about the location …

The best Shopify apps of 2018 which you must try now!

This article shares highlights, pricing plans and also some additional relevant information on the best Shopify apps from 2018. First, Shopify is the world's leading e-commerce developer. By using Shopify, you can set up online businesses and manage them. And Shopify not only allows you to bring your offline stores online, but it also allows you to optimize your products, …

Using Analytics To Your Advantage.

Published June 1, 2018 by Rupert Adam Continuing our Multi-Channel series, we are reviewing this week's analysis for the Web and the application and how brands can use them in all their channels Communication. Knowledge is power! But how much do you really understand about your market, your customers and their behavior? You probably have a good idea, but is …

AdWords Ad Suggestions – Pros & Cons of Google’s new AdWords addition

Most of you should have already started seeing the AdWords map of ad suggestions in the "Recommendations" tab of the new Google AdWords interface. If you are not, do not worry. You will see them soon. I would like to discuss this new addition, adwords ad suggestions, in depth in this article. If you are wondering what to discuss, believe …