Adwords

AdWords Campaign Status Explained

The status of the AdWords campaign is an indicator of the current status of a campaign in AdWords. The "status" column contains this information. The status column contains information about the campaign and its bid strategy. The status of the AdWords campaign indicates whether your campaigns are running or if they are stopped due to errors such as budget restrictions. …


Adwords

AdWords Bid Strategy Status Explained!

The status of the AdWords auction strategy indicates whether the automatic bid strategies for AdWords campaigns are active or not. The status of the AdWords auction strategy also highlights the reasons why bids are limited. PS: The bid strategy status applies only to advertisers who use AdWords automated bidding. In this article, I explained different statuses of the AdWords auction …


Importance of Negative Keywords in Shopping Campaigns

Negative keywords are essential for all AdWords advertisers. They help regulate campaigns for the desired performance. We discussed the importance of negative keywords in research campaigns. We will learn the importance of negative keywords in Shopping campaigns in this blog. Why use negative keywords in Shopping campaigns? We know that Search and Shopping campaigns are different. While search campaigns run …

Shopping Actions by Google – Shopping Made Easy!

Google Shopping has been on the rise; it is not a news. Amazon managed to eat up Google's share in the product marketing segment. However, retailers are rushing to Amazon to advertise while more and more buyers are turning to Amazon ; leaving Google in consternation. Shopping Actions is Google's effort to win back buyers as well as retailers. Google …