Adwords

Engagement in AdWords Display and Shopping Network Ads

A commitment in Adwords occurs when a customer takes action on ads. For different types of ads, Google has different commitments. Lightbox Ads: A commitment for Lightbox ads is when a user develops ads. Video ads: For video ads, Google records engagements when people click on an ad or when they develop a map. Promotional Ads of a Video Application: …


Adwords

AdWords Conversion Settings for Optimized Bid Strategy

AdWords conversion settings go a long way. To choose the right conversion actions to follow the conversion actions, it is essential for all advertisers to do religiously. Conversion data plays a big role in adjusting budgets, auctions, and campaign performance measurement. Therefore, you need to check and correct the AdWords conversion settings. This article is an extension of the status …


AdWords Campaign Status Explained

The status of the AdWords campaign is an indicator of the current status of a campaign in AdWords. The "status" column contains this information. The status column contains information about the campaign and its bid strategy. The status of the AdWords campaign indicates whether your campaigns are running or if they are stopped due to errors such as budget restrictions. …

AdWords Bid Strategy Status Explained!

The status of the AdWords auction strategy indicates whether the automatic bid strategies for AdWords campaigns are active or not. The status of the AdWords auction strategy also highlights the reasons why bids are limited. PS: The bid strategy status applies only to advertisers who use AdWords automated bidding. In this article, I explained different statuses of the AdWords auction …

Importance of Negative Keywords in Shopping Campaigns

Negative keywords are essential for all AdWords advertisers. They help regulate campaigns for the desired performance. We discussed the importance of negative keywords in research campaigns. We will learn the importance of negative keywords in Shopping campaigns in this blog. Why use negative keywords in Shopping campaigns? We know that Search and Shopping campaigns are different. While search campaigns run …