Adwords

A Compilation of All AdWords Updates of 2017

Google AdWords, as we all know, is the face of Pay-Per-Click Marketing. Google holds nearly 70% of the Internet search volume . As a result, 97% of Google's revenue comes from advertising. What does this mean for Google? – Benchmark: AdWords Updates – This means that Google needs to check and balance the performance of AdWords, day in and day …


How To Enable Location Extensions in AdWords?

Location extensions allow advertisers to include the address of their store in their search listings. Advertisers can also add a map pin or the distance between the user and the store location. People can get more details about the store locations around them in one click or tap the extension. Advertisers can also include a phone number or a call …

A Guide To AdWords Ad Extensions

The following is a guide to AdWords ad extensions. In this section, you will learn about different types of ad extensions hosted by AdWords. We will also introduce different implementation scenarios and benefits of ad extensions. We will start with the basics, that is, a brief on ad extensions and their importance in AdWords campaigns. Ad extensions allow advertisers to …

Most Common Conversion Tracking Issues in AdWords

It's very easy for conversion tracking for your AdWords campaigns to not work properly. Although it's not a complicated process, it certainly has complex details that you need to keep in the eye. And not only us, most advertisers raised concerns when setting up followed by conversions . They reported conversion tracking issues that were difficult to diagnose. Whether it's …