Analytics

Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

The best thing about Google Analytics is also the worst thing: there is a massive amount of data available. Why is it both good and bad? You can use this data to improve and understand. Your Traffic Your Hearing Behavior . Your goals. Your marketing is good. But because there are so many, it's easy to get stuck in the …


Analytics

Where Does Analytics Fit Into Your Customer Experience?

Analytics is an integral part of improving the customer experience. Research shows that " 90% of heads of business believe that analytics has the ability to improve sales, and 62% report that they believe that testing can increase sales by more than 20%. " The data review offers the chance to learn what you have done well and what needs …


How MailChimp Uses Data Science to Make Their Email Service Irresistible

When it comes to mailing list and autoresponder services, few services are more popular than MailChimp. In June 2014, MailChimp sent more than 10 billion emails a month. It's a lot of communication. And there is no one better to dismiss this communication than the scientist and author of data MailChimp, John Foreman . His ideas and the work of …

Getting Started with Analytics Attribution

Although we would like to think that a conversion is a nice, neat and organized way from one point to another, the conversion process often looks like a tangent roadmap of tangents, of course. intersections and loops that involve a host set of customer touch points. The attribution of Analytics can help you not only understand the path taken by …

The Four Statistical Concepts Every Online Marketer Should Know

Analytics is a big part of online marketing and, therefore, it is essential to have a good understanding of how to interpret the numbers. In this post, I will introduce four statistical concepts that I believe will be valuable to anyone working in online marketing. Statistics: A sexy skill For some people, statistics may seem like a boring topic, but …

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music that you will love, few companies do it better than Pandora. From the heart of his musical genomics project, which studies more than 450 different musical attributes to find songs according to the unique tastes of each listener, to his Thumbprint Radio, which creates a station based on other songs you liked , Pandora …

How Data Helps Influence Reluctant Buyers

Yes, maybe, or not. For reluctant buyers, they are not sure that your product works for them. The consumer is not sure that the features of the product will really help them. Attacking this segment of buyers is a problem facing most SaaS companies. Competition and demand for the new best thing worry consumers about shopping. "Since SaaS products have …

The Difference Between Collecting Data and Acting On It

Big Data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take steps to improve their business based on the data collected. In a study of British businesses in the digital economy, it was found that only 18% of firms used data and analysis to make income-generating decisions – …

The Importance of Pairing Analytics with Engagement

When was the last time you looked at your dashboard? I mean a really deep look? Of course, all these high-performance landing pages and conversion numbers are excellent – but there is something that your analysis does not show you – Engagement. "Well, that's not true," insist. "I can see how many users have clicked on this link or bought …