Coming up with good topics for your blog posts can be a struggle, especially after blogging for a while. When I'm inspired, blogging is easy for me. When I have to sit down and write as there were homework because I had to publish two posts a week, I often sit there looking at my black and white keyboard to find out what would make a good subject for a post.
J & # 39; I need to find ideas for specific content and blog topics. I write to find useful. There are two basic types of content: the content you want to write and the content that people want to find.
Over the years, I've found a lot of ways to generate ideas around this second type of content. content. I will share some of my favorite tips on how to find blog post ideas below – in no particular order.
(Disclosure: This message contains affiliate links to you – I may receive a commission if you buy or sign up for any of the below.This means I do not never recommend anything that I do not personally use and find it to be a valuable asset to my business.)
# 1 – Find keyword queries, including questions and prepositions via Reply to the public
Reply to the Public is a free Google Suggest tool on steroids. Type a keyword to generate ideas and click Get Questions. Note: The default search form is to pull UK results – so if you are in the United States, you will want to change that in the United States via the drop-down list.
On the resulting page, you will find terms surrounding this segmented top in questions, prepositions, and a complete alphabetical list. You can see the visualization of the issues surrounding the term affiliate marketing below.
Ubersuggest by hand as separate searches. Extra operators not included in Reply to the public who can help me generate post ideas such as tutorial, guide, list, etc.
# 2 – Good old-fashioned keyword research
Searching for keywords is probably the original way to find topic ideas for the web. I personally use SEMrush as my number one tool for doing research by keyword.I also have a paid subscription at Spyfu If you have a tight budget, Keywordtool.io and the Google Keyword Planner are free tool options for the task. If you wonder why I'm paying for SEMrush and Spyfu when free alternatives are available, it's because I find their features more thorough and their data more reliable.
Most of my regular readers already know how to search by standard keyword, but if you're new to the keyword search concept, you'll find an excellent keyword training course by Authority Labs. Here
# 3 – Find the most popular content around a general keyword and expand it
Upcycling is a term common used by people who like to make do-it-yourself objects. Another way to say that someone takes something from the trash bin. The official definition of upcycling is to "reuse (discarded objects or material) in order to create a product of a quality or value superior to the original.
I like to edit content. It means finding old, great content by identifying a new angle, writing fresh, up-to-date content around it, and making the final product more useful and complete.
I recommended Buzzsumo globally for this task, but I have since spent to recommend Ahrefs for this if your primary goal in content creation is SEO. Both services cost the same for their lowest plan ($ 99), but Ahrefs has a ton of extra features – like link search tools – that Buzzsumo does not have. However, if your main statistics are social statistics, you can opt for Buzzsumo because the Ahrefs Twitter data is not accurate, which means that I am also wary of their other social statistics. But from a global online marketing point of view, I find that Ahrefs is a better value for those on a limited budget.
Type any keyword into the search bar on Ahrefs. The resulting screen will show you the content that Ahrefs knows that includes the keyword. You can filter the results in several ways – by referencing domains, social shares by network, and so on. You can also filter the results to limit them to specific criteria – like limiting the results to English publications, having a domain score of less than 60, and having an account of more than 30.
I limit the looking at English for obvious reasons. I limit the domain rating to less than 60 to eliminate the extreme authority sites that can – and sometimes do – display a total crap that takes off only because of where it was posted and not because the content was of any merit. I limit the reference domain account to 30 and above because I am looking for publications that have attracted a lot of links. Click Details next to the individual results to view the specific links this post has obtained.
Ahrefs to find the most popular items of competitors, you can do it with Buzzsumo too, but I prefer Ahrefs for this task because it has a better rating : again, if you specifically search social data for messages, I would opt for Buzzsumo.
Type a domain name in Ahrefs On the results page, go to Pages> Content in the left sidebar.You will find here a list of the contents of this site, with m number of referring domains on the individual page, and the number of social shares that the content generated. By clicking the Details button to the right of any content item, you will see the specific backlinks, referring domains, and anchor text that this page has obtained.
Surveymonkey.com . You can ask people who sign up for your newsletter or mailing list to tell you what they want to know by answering the confirmation e-mail.
When asking your audience to enter a topic, try specific if possible. Ask my readers "What do you want me to publish?" Is a big question. Ask them "What is the number one challenge you have had to succeed with affiliate marketing?" Can lead my audience slightly and get more concise suggestions.
If you send your emails to your readers, you can try to create segments based on topics for which the user has already expressed interest in making your query more specific. For example, if someone clicked on a link in my newsletter for a backlink tool, they probably have an interest in SEO and developing backlinks. Send an e-mail to this group of subscribers to ask them "What is the main challenge you face when trying to create links?" Lets ask a specific question to a relevant segment of my audience without Send it to everyone If you have a gardening blog, you could send an email to people who have clicked on a link to an article about tomato asking what are their biggest challenges in growing tomatoes.
# 7 – Searching Q & A Style Sites
There are dedicated support sites where people can ask questions and get answers from other users . Yahoo Answers Ask Metafilter Quora and Fluther are among the most popular. Conduct a research focused on a topic or keyword and you will find questions that people have posted about them. Searching through these questions can be helpful in finding a bunch of related questions to center an epic message or to identify new long-term queries that would fit in with the topic of your site and the interests of your audience.
# 8 – Reuse Content from Other Media
If you have video content, presentation content, webinar content, podcast content, newsletter content or any other content you produce, reuse it. In this case, reuse means that you take the content used in these other mediums, add them, improve them and add them to your site.
This one took me some time to kiss me. I think our natural tendency is to assume that if we have published content on a medium, our audience has been "present, doing that". The reality is that not everyone is consuming your content on all platforms. Personally, I'm not a big fan of watching videos. I am not subscribed to anyone – outside of Barry – on YouTube, even though I consume their content on other media. Not everyone who reads my blog subscribes to my newsletter or has seen me speak at this latest conference. By reusing other media content, you create what will be new content for most of your audience and visitors who find you by searching.
# 9 – Get Inspired by Sharing Presentation Sites
Entire sites dedicated to sharing presentations in line . Slideshare is arguably the most popular, but there are many other sites of presentation, including Slideserve Authorstream etc. A slide share site search or Google's site sharing site will appear even more.
You can find great inspiration by searching these sites for presentations on a topic or keyword. For example, say you are a real estate agent. A quick look into the Slideshare real estate category reveals a Trulia graphic featuring neighborhoods with the best amenities. However, their presentation focuses on the best neighborhoods in the United States as a whole. You can use this concept and create content for this area limited to the geographic area you serve.
Note: Your mileage may vary depending on your niche.
# 10 – My internal searches on the site
If you have a search function on your site, you can check what people are looking for. Internal site searches can help you identify topics and create content in the absence of results or poor results for a query. There are two main ways to access these data:
For technicians, you can configure Google Analytics to recognize search queries through their site search options. Sign in to Google Analytics and navigate to the Admin screen of the profile where you want to configure Site Search. In the far right column under View, choose the view for which you want to configure the site and click View Settings.
On this screen, look for the Site Search option and make sure it is enabled. If your site is based on WordPress, add s to the query settings box. Check the box "Remove query parameters out of the URL" under the settings box. Click save. You are now tracking internal site search queries through Google Analytics.
If you do not use WordPress – or if you want a more in-depth site search setup that filters the results by categories – you can see Google's official instructions to configure the search here
To view the site search data, go to the main report screen for the view, then in Behavior> Site Search> Overview. Now you can see what people are looking for by using the internal search bar on your site.
If you have a WordPress powered site, and you are not familiar with Google Analytics and it troubles you, you can also install for free Search Meter plugin so that Internal site searches are tracked and displayed in your WordPress dashboard.
# 11 – Search for AMA reddit on your subject
AMA means Ask Me Anything and is a post style that has become famous on Reddit. Someone who is authoritative in a niche or on a specific topic will create a post inviting Reddit users to ask them everything they want to know about the subject that the person has the expertise surrounding . These messages are a great place to find questions that people have on a specific topic.
To find AMA reddit in your niche, do a Google search for the site: reddit.com AMA [your topic]. For example, a site search: reddit.com AMA gardening returns a list of AMA in the gardening niche . These messages are filled with tons of questions that people have on specific topics that you can create around the content.
# 12 – Search through forums specific to your niche
In the same vein as the AMA reddit, you can also search for niche forums for blog topic ideas. A simple Google search on the forum [topic] or on the forum [topic] should bring up forums for your niche. However, I have no interest in reading each article on a forum looking for questions to answer. So, I will do a search on the forum and add common operators that can help extract questions. Some terms that I like to use coupled with a keyword to find questions in a forum include need advice, tips, how can I, what is the best way to, need advice, need to? help, easy way to know, understand, etc. If the native forum search function is null, then I will make a site: search forum in Google.
Bonus: This method also works for finding niche questions on Google+ too.
# 13 – Set up Google Alerts to be informed of the subject's inspiration in your niche
Many Marketers Use Google Alerts to receive notifications to find new mentions of their brand on the Web. If you have a site covering news in a niche, you are probably already familiar with Google Alerts to be informed of new developments. I even use Google Alerts to find new affiliate programs for my niches .
But Google Alerts can be a great muse of content outside of these more regular uses.
Let's say you have already dug and found and sorted through every AMA reddit on your subject. You can set up a Google Alert for the site: reddit.com [topic] AMA to be notified when new AMM reddit on your subject are found. You can also limit the results of Google Alert topics to displaying topics only in forums by selecting Discussions from the source drop-down list when setting up the alert. For example, you can create an alert for [topic] "need advice" and only tell him to warn you when this phrase is found in a web-based discussion forum.
You can also use some operators to perform Your results are more relevant. Inclusion of quoted words means that the alert must contain this exact phrase. For example, it is common for people to misspell my brand as Sugar Ray. So, I have an alert set up for this term. However, there are also two famous boxers with the name Sugar Ray. So, my Google Alerts for the term are set to be Sugar Ray "SEO" and Sugar Ray "Affiliate" to prevent me from being inundated with results on boxers. The Google Alert for my base brand is set up as "sugarrae" to help prevent Google from sending me boxer related alerts in general because they see them as close or related links to the Sugarrae term.
# 14 – Use Pinterest to find content ideas and expand your content brainstorming process
The first way I use Pinterest n is not revolutionary. Do research with generic keyword searches to see what's pinned – and popular – in your niche. When I find a post, I think I can do better or present in a different way, I will pin it to a private board – with notes on how I think I can approach the post in a different way. I will do the same thing to research the stuff put forward by specific pinners that I have labeled as either my competition or someone who is always pinning good things for my niche versus search by keywords too.
[19459001Cependantdisonsquevousn'êtespasdansunenichePinteresttypiqueParfoislesbrochesderecherchepeuventélargirvotreprocessusderéflexionpourdévelopperducontenuDisonsquevousêtesundétaillantdefournituresdeplomberieVousn'êtescertainementpasdansunenichePintereststandardVousvoyezprobablementvotreproduitàtraverslesyeuxd'undétaillantdefournituresdeplomberiePinnerscependantpeutvousaideràpenseràvotreproduitd'unemanièredifférenteFaireunerecherchesurPinterest for PVC pipes . You will find tons of results showing interesting things that people have done with them.
The results you find could lead to potential content via an article of synthesis. Or this can lead to individual blog posts on your site where you will present better versions or a more complete DIY guide to some of the ideas. Or perhaps it reminds you of the unique things you have seen in the past with your customers' PVC pipes, namely that other publications have not even been written yet.
a stretch for you of relevance relevance, but the post on the creation of a garden irrigation system via PVC pipes is on. In addition, you can link to the supplies used in the message to create natural internal links to deeper pages.
# 15 – Subscribe to niche magazines
A word limit for the length of the article. This limitation means that the author can often not go as far in the subject as possible without him. You can often find killer topics in these magazines that you can take and create a lot more in-depth content for.
# 16 – Using Subject Suggestion Tools
There are several subject generating tools available this one from Content Forest or this one from Hubspot that you can use. Some suggestions will be worthless, but some may have merits as potential topics. Keep in mind, however, that because it's a low-effort method, many people are using it and creating content-centric suggestions. The more effort you spend on creating ideas, the better the chances of creating unique content angles.
# 17 – Leverage Google's Global Search Engine Keywords Search Analytics
Sign in to the Google Search Console for your domain. Navigate to Search Traffic> Search Analytics in the left sidebar. On this page, you'll see a list of keywords that drive your website's traffic from Google's natural search results. If you check the box at the top of this screen, it will show you the number of clicks associated with each keyword, as well as the ranking of that keyword. This information can help you find the topics for which Google considers you relevant to write additional content and help identify the phrases where your site is on the radar but your content for a keyword is not about the first page.
For example, an article on my site ranks on the first page of the short tail phrase niche ideas . This tells me that Google thinks I have very relevant information for this keyword that gives me some options.
The first is to reinvigorate this post. It could be higher. It was written three years ago. It could certainly be done more in depth. I can run the phrase "Reply to the Public" to see if my message is missing information that people often have questions about.
The second is to take this short keyword and browse SEMrush to find ways to write complementary and complementary content on this topic. For example, in this case, a common theme for the related keywords shown in SEMrush is a list of niche markets.
Now, I'm not a fan of looking at a list of 100 niches and picking one out. A niche on 100 different slot lists means that the competition is probably high, and that does not mean that there is revenue in the niche, or that you can compete in the niche. But people are looking for niche lists and Google sees my site as relevant for niche ideas. I can create a detailed list of known common niches, coupled with the pitfalls of pressing such a list versus doing your own research – correlated with my post on how to brainstorm for a niche
The user gets the information that he was looking for initially, with a unique angle and links to additional value-added information. I end up with a new post on a topic that Google considers relevant for – targeting a different set of keywords.
# 18 – Take advantage of keyword data in Google Analytics Search Analytics page
Go to Search Console and click Search Analytics in bar lateral left. This screen will display queries by default. Click the radio button next to the pages. Click on the URL of a page displayed in this list. Check the radio button next to Queries. You will see a list of specific keywords with impressions for which the individual page is classified.
What I am looking for here are keywords that are not the main subject of the post, but that page is being ranked in the top twenty results anyway. That tells me that either there is not a lot of worthy competition for the term or that my site or post is considered so strong on the subject in general that there is only one thing. une simple mention de la phrase longue semi-reliée dans un post sur mon site est assez pour classer sans même essayer de. De toute façon, cela me donne l'occasion de créer un post centré sur ce mot-clé pour atteindre des classements plus élevés pour le terme via un morceau de contenu.
Par exemple, j'ai un post sur comment utiliser AdSense Custom Channels et comment ils peuvent vous aider à augmenter vos revenus AdSense. Suivre les étapes ci-dessus me montre que la page est le classement pour plusieurs termes connexes supplémentaires que je ai vaguement mentionné dans le post.
Plusieurs d'entre eux autour d'obtenir des explications pour les termes AdSense, donc un glossaire AdSense – destiné aux débutants – pourrait faire un bon sujet. Beaucoup d'entre eux entourent des phrases génériques sur l'augmentation des revenus AdSense en général. Mon article se concentre uniquement sur l'utilisation de chaînes personnalisées pour augmenter les revenus. Par conséquent, un post centré uniquement sur l'augmentation des revenus AdSense, dans lequel les chaînes personnalisées ne constituent qu'une seule option, liée à mon article en profondeur sur les chaînes personnalisées, aurait probablement aussi un sens.
De plus, plusieurs termes sont des questions qui sont en effet liés au sujet du post de base, mais que je ne traite pas spécifiquement dans le post, alors maintenant je vais le mettre à jour pour ajouter cette information supplémentaire centrée autour de ces requêtes.
# 19 – Lire les commentaires
Recherchez des publications de haut rang sur votre sujet ou mot-clé, puis lisez les commentaires les concernant. Vous pouvez souvent trouver des questions de suivi des commentateurs sur le sujet dans le post original qui peuvent susciter de nouvelles idées de publication.
# 20 – Trouver des sujets de contenu manquants via le concours
L'une de mes fonctionnalités préférées SEMrush à utiliser est leur rapport Domaine vs domaine, qui
Allez sur la page d'accueil SEMrush et tapez votre nom de domaine et cliquez sur Rechercher. Sur la page résultante, cliquez sur Domain vs Domain dans la barre latérale de gauche. Vous remarquerez que votre domaine est déjà dans la boîte un. Maintenant, ajoutez les domaines pour deux de vos concurrents dans les deux prochaines cases et cliquez sur Go.
La page résultante vous montrera un tableau de tous les mots-clés pour chacun de ces trois sites, montrant leurs positions de classement pour chaque terme. En haut à droite de cette table, vous verrez un bouton intitulé Activer les graphiques. Cliquez dessus et vous verrez avec un graphique montrant trois cercles.
faisant la promotion de Pretty Link Pro . J'utilise PLP pour masquer mes liens d'affiliation. Je commence cet article détaillant pourquoi je cache mes liens d'affiliation, quels sont les avantages de le faire et quels problèmes et inconvénients camouflant mes liens d'affiliation m'aide à résoudre. Je vous explique qu'il existe plusieurs options pour masquer vos liens d'affiliation. J'explique pourquoi j'ai choisi d'utiliser PLP parmi les options disponibles. Then I walk the reader through setting the PLP plugin up. Tackling it from this angle turns a standard review post into a problem-solving piece of content. Instead of having a post about the product, I have a post about the issue(s) it helps me solve.
This method translates to almost any niche. Run a baking blog? Why do you use the stand mixer you do? Is it to avoid lumps in your cake mix? Are there other ways besides using a stand mixer to avoid lumps in your cake mix? Is the stand mixer easier? Why did you choose that brand of stand mixer? As you flesh out the above, you end up with a post about how to avoid lumps in your cake batter and not a straight up review of a stand mixer.
Whatever the products you use in your niche are, there is a reason you use them and a problem they solve. Those can translate into awesome – and revenue generating – posts.
Bonus tip: If you're talking about a product that is available on Amazon, you should check out the Questions & Answers section of that product's Amazon page. Doing so can often help you find common questions people have about a product so that you can proactively address them in your post.
#22 – Use Amazon to spur content ideas
Speaking of Amazon, you can also find some content ideas using their book search. Head over to their homepage and type your topic or a keyword into their search bar and limit the results to books from the dropdown to the left of the search bar. You can find inspiration in the book titles when they're specific and in the table of contents for books that cover the topic in a more general nature. To find the table of contents for a book, go to the specific product page for the book, mouse over the cover and click on the Look Inside! link that pops up above it.
You can also do keyword research for terms searched on Amazon explicitly using this tool. Keywords used on Amazon are typically more commercial in nature. For instance, a search for stand mixer listed stand mixer pasta attachments in the results.
I didn't even know there was such a thing. But if you're a recipe blogger, you likely do. If I did know anything about pasta attachments for stand mixers, I probably would be adding The Best Pasta Attachments for Your Stand Mixer and Stand Mixer Attachments Every Home Kitchen Should Have to my list of potential post topic ideas.
#23 – Look for Threepeats
When you're asked a question by readers or customers at least three times, I refer to it as a Threepeat. Once a question hits Threepeat status, it's time to write a post or create content surrounding it.
To identify Threepeats, I keep a list of all the questions I receive in a spreadsheet. I put each question I receive in column A. If a question received is similar enough to a question already in column A, I place it in column B on the same line. Once I receive another very similar question that is put into column C on any individual line, I'll add the need to write content centered around the topic to my editorial calendar.
The reason I look for Threepeats is that some questions you'll receive are very specific or one-off and don't warrant the effort of creating content surrounding it. When a question hits Threepeat status, then I know the topic is of enough general interest to warrant adding some content surrounding it.
I recommend the same method to manufacturers, merchants, and service providers as far as identifying questions to add and answer in their FAQ section.
#24 – Find and search niche Twitter chats
A Twitter Chat is a Twitter conversation that occurs around a particular hashtag. These chats often happen on a regular basis and are centered around a specific topic or area of interest. Sometimes the Twitter chats will feature authoritative guests on the topic, and other Twitter users will ask them questions throughout the chat. Twitter chats can be a goldmine for finding out the questions or problems people in your niche have.
To find a chat for your niche, you can search [topic] Twitter chat in Google and that should bring up some Twitter chats surrounding that topic. You can also check the Twitter chat directory at Tweetreports.com. Once you know the hashtag for a relevant chat, perform a search for the hashtag on Twitter and start looking for questions or problems you can create a post around.
this post interviewing a wedding planner that asked 13 questions of the interviewee – and most of them would make for great topics for a wedding planner to write comprehensive content around on their own website.
#27 – Grab content ideas from dead websites
Have a competing blogger you've noticed has since shut down their site? Have a competitor who shut down their business and took their website offline? Find a website through broken link building that has since bit the dust, but had content good enough at one point to gain significant links? Just because a blog, website or business didn't survive doesn't mean it didn't contain any good content. So how do you search a dead website for content ideas? Via Archive.org.
Now, anyone can type in a website address and see what was on that website in the past through the Archive.org website for free. However, if you're looking at a competing site that had hundreds or thousands of posts on their blog, it's going to be frustrating and slow to find and cherry-pick their old content ideas.
Enter Wayback Downloads. Wayback Downloads will download any website – up to ten levels deep – from Archive.org for $11 or less and email you a link to download the files.
Once you've downloaded the files, unzip them and install them on a development server. Once you have the site uploaded, fire up Screaming Frog and have it crawl the site. Now you have an entire crawl of the no longer existent website. Limit the results to HTML files and now you can easily scan all the title tags and heading tags of the website to find the titles and target keywords of each post. If one looks interesting, right-click on it and open it in your browser to see what the original content was.
To be clear, I'm not suggesting you swipe their content verbatim. But you can certainly use their content ideas and upcycle them.
Bonus: Depending on how long the site has been offline, you might also be able to gather data on the sites linking to those past posts via a tool like Ahrefs to do some broken link building. If you download the crawl from Screaming Frog to a .csv file and change the domain back to the original domain – remove the index.html off all the end of all the posts – you can also check out how many social shares each of the URLs got by using a tool like the one Tom Anthony built here to help gauge post popularity.
Get to work
If you came here looking for ways to come up with new content ideas, you should have plenty of things to research now. Now you simply need to put in the sweat to do it.
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison