Content Marketing

How I Create a Strategy for a New Blog or Affiliate Site – Part 2 (Creating Your Sitemap & Wireframe)

In the first part of this series – identifying the demographic – you have a good Handle on who will read your blog based on your niche and where your social efforts should have the most impact (#protip – you can start building a social follow up long before launching your new site – get started. other words, start now).

The subject of this article is about creating your sitemap and your wireframe, but it's also about starting to formulate (and organize) your overall marketing and content strategy for the site or the blog.

What is a site map?

A site map (in the way I refer to here) is simply to organize the "sections" and basic features you see on your new site. We are not concerned with any specific message content at this time. We are more concerned about "topics" and basic pages.

How do you do that to yourself. I've learned to do it a long time before we have an astute mind mapping software, so for years I've done it using what I consider an "old school method" so to speak (and for the most part still)


For me, brainstorming a sitemap is a part of "your ideas for the site," a part "Hunt the competition" and some keyword research

general ideas for the content you plan to post on the site, otherwise you would not enter the niche in the first place . I have written on how to perform the keyword search General before.

I slightly touched the competition when I wrote on a niche (in the "show me angle" section). You want to see what are their main sections and what are the basic sections that you believe that they are missing and that you have the opportunity to do so effectively on your own site.

Remember – we do not go into specific time publications. You are looking for basic topics that you want (or need) to cover. We will arrive at the part where we develop strategies for a specific content (relative to subjects) and further in the pursuit of competition in a subsequent post.


Nothing complicated here. You open Word and start listing the main pages and topics you plan to cover on the site – much like you would sketch a table of contents in a book.

What are the main topics you plan to cover? Which primary pages will you create for the site? What basic pages on the site are the most important for the visitors who drive them?

If I did this for the Sugarrae site, it would look a lot like this:

> About
> Blog
> Administrative (blog posts himself or the company)
> Affiliate Marketing (articles that make money with affiliate marketing)
> Blogging Construction, Promotion and Content Development)
> ] Genesis Tutorials (how to do specific things with the theme Genesis )
> PhD Tutorials (How to Do Specific Things with the Thesis Theme )
]> Entrepreneurship (tips and editorial articles on the management of a company)
> Interviews (interviews of industrial experts)
> Online marketing (unsuitable marketing positions) in the sub-sections below)
> SEO (How and Editorial Style Articles)
> Link development (how and editorial style articles)
> Social Media (how and editorial style posts)
> Rants in Bitchland (unleashings related to any subject I cover on the site)
> Reviews (reviews of products and services I found useful)
> Podcasts (list of all podcasts produced by Sugarrae)
> Talk (how do I have to talk to your event and a list of my concerts)
> Press (where I was introduced and Sugarrae press kit)
> Consultation (this will link to PushFire)
> Toolbox (a place to list all the tools I think will be useful to my audience)
> Products (a list of eBooks, Guides or whatever you are creating for sale)
> Forums (a paid section to get some tips and more information)
> Contact
> Disclaimer
> D ivulgation
> Privacy
> Advertising

Each hyphen signifies that there is a subsection of the page at any level below. on it. So, in the example above, SEO would be a subset of online marketing, which is a subsection of the main blog.

The approximate idea of ​​the existence of this section is also displayed not to be obvious (we all know what an "advertising" page will contain, but a section on the interviews may vary as to what it might contain depending on the niche and your intention with it). a rough sitemap before you even think about installing WordPress (or any other content management system that you plan to use), because frankly, if you have no idea what that you are going to put on a site, 🙂

And if you are thinking of hiring a designer to design your site, they will thank you for doing it – immensely. For sites that I have professionally designed, I usually build the sitemap above as a hierarchy diagram in PowerPoint, then I print it as a .pdf file and send it to the designer. Doing so for the Sugarrae sitemap above would result in the following:

 site map sugarrae "width =" 550 "height =" 676 "/> </p>
<p> This can also be useful Do it for your own reference even if you do not have a designer, so you can see your sitemap at a glance, in addition to "in detail" in your document Word. </p>
<p> Keep in mind that a sitemap is not just "what pages and sections you are going to launch" – you need to think about any future sections if you already know that you can possibly add them. </p>
<p> For example, in the Sugarrae site map above, you will notice that there is has a section for "products", "podcasts" and "forums" – none of those currently on the site, but I know that a certain point they are do nc included in the site plan. </p>
<p> In this way, the sitemap reports on "future potentials gro wth ideas" I am aware that I could add to the site in the future – so that I can incorporate this potential growth into my strategies. site and design structure from the beginning. </p>
<p> A sitemap is not written in stone, and I do not expect it to be. Creating the sitemap simply gives me a direction to follow when creating the site. I could discover that a section "does not work" for any reason and decide to reduce it by six months. I could also create a section a year on the site that I had not planned at the beginning. Be organized, but flexible. </p>
<h2> What is a wireframe? </h2>
<p> A wireframe (in the sense that I use it here) basically consists of taking your sitemap and putting it in "bare bare" form for a site layout – in it. integrating with other items that are not part of the sitemap (such as AdSense, e-mail subscription form or social buttons). </p>
<p> Many people first choose to try to make sure that their sitemap and "site priorities" fit into it ". In my humble opinion, it's a mistake. You need to create what you need in your site design and then find a theme that replicates as closely as possible (if you do not do a custom design). </p>
<p> I usually do it in one of two ways (and sometimes both). You can do it with a pen and paper or you can do it by installing a basic theme on WordPress and adding what you need in the site navigation and layout (if you're not a "boss" with WordPress, I would go on the road of the pen and paper.) </p>
<p> No matter which way you choose, you will want to make sure to make one for all your types of setting page (for WordPress users, home page, internal page, category archive page and post page). </p>
<p> For example, if I would spin the home page of Sugarrae, it would look like that (I made a table to save you from my chicken): </p>
<p> Logo and Header </p>
<p style= About




Tool Box

Products [19459004Products]



Photo with textPushFire CTAEmail Newer PostsBest CriticsMake PhotoStroke walkBlog CategoriesSocial iconsFooter info: Press | Disclaimer | Disclosure | Privacy | Advertisement

If I follow Sugarrae's post page, it would look like this:

Logo and Lettering


] Blog







Publishing title and metaAdvertisementsSocial sharing iconsEmail subPost contentSocial iconsRecommendedSocial sharing iconsResearch boxAuthor box bioCategoriesAffiliate adResultsDownloadsStroke walk Social iconsFoot info: Press | Disclaimer | Disclosure | Privacy |

Let's say I want a secondary navigation menu to appear with the blog categories if anyone is in the blog section (main lander blog, category or individual post) , then it would look like this:

Logo and Header









Affiliate Marketing




Marketing Online




] Publish the title and metaAdvertisementsSocial sharing iconsEmail subPost contentSocial iconsRecommend edSocialShare IconsSearch BoxAuthor Bio BoxCategoriesAffiliate adNew Decreases Related DownloadsStroke walkSocial iconsFoot er info: Press | Disclaimer | Disclosure | Privacy |

If I hire a designer, this gives him a clear indication of what I want. If I choose a Genesis theme of I know that I need one that has style for a two-column layout, a style for a box. Email registration and style one with widget areas under post content (or be comfortable enough with code to add them myself ).

Knowing what I want on the site and how I want it prevents me from wasting time with a design that will not "work" in the end. It will also help me create a content content strategy that I need to launch the site and the content I need to create a post-launch on an ongoing basis. This also ensures that I have already put in place my subsequent expansion plans already in place


Once I'm done I have finished the above, I am now ready to define what my URL structure will look like. If the main page is going to be the blog (a list of recent posts), then it might look something like this:

 blog url structure "width =" 550 "height =" 346 "/ > </p>
<p> If the homepage of the site is going to be a page, with the main blog page as a subsection (as I have here on Sugarrae), then it might look like to this: </p>
<p> <img class= plugin has a box that you can check to remove them.)

I like the structures of & # 39; Logical URLs. I like the url stream to mimic the flow of content. I am not a fan of having any messages from the root (example: I prefer it to follow the same thing as my posts in the WordPress backend for several reasons. This post is in the affiliate marketing category. I prefer that my URL structure reflect that.

Part 3 – Defining Your Brand

Now that you know your demographic profile and have a sitemap and a wired schematic, you & # 39; is in a much better position to start planning and shaping the brand and voice that will fuel your site – which I will cover in Part 3 – Defining Your Brand (which I'll be posting to at some point)

As always, if you have something to add or tips to share, drop them in the comments below. 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *