Content Marketing

How to Create Targeted Sidebar Advertisements (Without Using Code)

I asked for more information about adding features to your blog to increase your income without the need for skills in programming.

Advertisements are one of my elements "must be able to do" when building any new site. A few years ago, I wrote a tutorial on creating targeted ads in Thesis via code in custom functions. If this tutorial scares you – or you simply do not use Thesis? There is a simple way to create targeted ads using a free WordPress plugin called Display widgets (now deprecated – try to restrict widgets instead)


View widgets allows you to assign any widget to display (or not display) in the sidebar of any category, post or page.

Is Display Widgets the most advanced widget for displaying widgets in WordPress? Nope. But it's the best of the "easier" that I've found for those who do not know (and want to know anything) about programming or writing code.

Just install Display Widgets via your admin screen plugin and activate it. Now, when you go into your widgets under Appearance> Widgets, you will see all the widgets you open now have a set of options to show or hide a widget based on a variety of factors.

 Display Widgets "title =" Display widgets "width =" 425 "height =" 287 "class =" aligncenter frame size-full wp-image-11529 "/> </p>
<h2> Why Use Targeting in the Sidebar </h2>
<p> I am going to give you some examples below. </p>
<h3> Show Affiliate Ads on Specific Topics of Clear Interest </h3>
<p> If anyone walks around the Sugarrae site reading all my articles related to SEO, it's likely that – you guessed it – they are interested in SEO, posting them for merchants like <a href= Raven Tools which offers services specifically related to SEO does not make sense

Avoid showing affiliated advertisements on specific topics that they obviously will not convert on

If a user is In my thesis tutorials category, there are chances that they are already using THESIS. So showing them an ad for the thesis is simply a waste of real estate and income opportunities. Instead, it makes more sense to opt to show them an advertisement for Themedy or Traffic and Trust from a potential conversion point of view .

Using Custom AdSense Channels

I've already written about how custom channels can help you to increase AdSense revenue . I am migrating several of my affiliate sites into a big (and new) brand (more on that later). The site includes several closely related but quite different topics. I've created a different AdSense widget for the sidebar of each topic section so that advertisers can target the topic (s) related to their specific product. The more the audience of an ad is targeted, the more an advertiser will be willing to pay to place it in front of him.

Creating Custom Announcement Areas

If you are using a network to generate revenue ad you can create targeted ad areas for the same reasons (and results) than creating custom channels with Adsense.

Choosing different types of ads for different sections based on revenue numbers

All subjects do not earn the same price with the same advertising platform. You can find an affiliate banner converted as crazy in one section of your site while AdSense has an unbeatable CPM rate in another, and your ad network ads kill it in another. Targeting widgets in your sidebar allows you to display more relevant ads for the user. It also lets you choose the types of ad platforms to display in the best locations based on your conversions and actual revenue.

Registered users are different from non-registered users

I don & # 39; t use user accounts registered here on Sugarrae (basically allowing a user to be logged in to comment), but I use them on a handful of other sites. A user who has taken the time to create an account with your blog is obviously "warm" for you – and your site – and can be marketed differently as a result of this assumption. Let's say you have a newsletter subscription widget in your sidebar. You could choose to create two. A generic signup widget that shows non-registered or disconnected users and a more specific to show to connected users. Whoever shows logged users can use a different copy like "You are already a member of our community, should not you be a member of our mailing list too? It's FREE!"

The targeting ads increases revenue potential and user experience

If you do not target ads on your blog, you risk losing potential revenue. In addition, users may lack potential solutions to their specific needs or issues. Whether you do it through custom code, more advanced widgets (and slightly more confusing for beginners) or a simple solution like Display Widgets, you should do it.

Do you have any experience with other plugins? Do not hesitate to share your experiences in the comments below.

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