Content Marketing

Six Components of a Killer Personal About Page

Ok, so maybe "killer" stretches it a bit. I do not pretend to be the end all, to be everything when it comes to writing a page About

But, I've seen a lot of About pages that suck ( as I hated it as a potential reader)) and I saw a lot of interaction (or not) through monitoring what people are doing about them across different sites that I owns, owned, or consulted as a marketer


If you are a blogger with a blog, you need an About page. Why? For me, it boils down to two main reasons – legitimacy and "why the hell should I care about what you have to say?".

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<p> With the millions of fake spam blogs on the internet today, a About page is the quickest way for your reader (potential) to decipher In addition, my first question when I arrive on a blog that offers me information, of the. Education or – especially for affiliates – tips on products is "Why should I trust what? You have to say?" Your About page is an opportunity for you to answer this question – that your potential reader already requests without contacting you to do it. </p>
<p> With my current design, over 13% of all clicks of the Sugarrae home page go to my <a href= About page .C is the second most important link click ng link) on my home page (which is the first visited page of my site) #

My About page also accounts for about 2% of my site's overall traffic … when you consider having hundreds of messages – most of which generate large individual traffic – this is not an insignificant number.

Create your Homepage

I'm going here on what I've found that works for me.

Whether you write your page About the first person or the third person depends on you – I've seen both styles work according to the blog. The Sugarrae About Page is written in the first person

As I say about almost every advice I give – you must test and modify according to your own results. Different niches can have different shades – but I've found that the things below work pretty well in all areas.

Honestly? In my opinion, your About You page is not about you … It's about answering questions that potential readers are asking about them.

"What can I read on this site?"

What can you teach to the potential reader? How do they benefit from following your blog? I do not care if you offer business tips, craft tips or funny stories about paternity survival – but that's your chance to tell the reader what's going on. they can expect from your content and why they should read it regularly. And why your blog is different from hundreds or thousands of others on the same subject.

"What makes you someone that I should listen to on this subject?"

Why are you qualified? to write on your chosen topic? What experience do you have with the subject? If your blog is about couponing, it's your chance to brag about some of the flights and deals that you have managed to accomplish by doing so. As an SEO and affiliate, I obviously focus on sharing my experience and recognition in both areas. Blog on shoes because you are addicted to them? This is your chance to show them that you literally have 200 pairs of shoes.

"Where else online can I validate your claims about who you are and what you know?"

Ok, so you told me what your blog can do for me and why you are qualified to help me on the subject. But how do I know you're not just doing it? This is your chance to show them where you exist outside your own bubble (your blog). Social profiles, links to articles you have posted on other blogs, news or press releases – all that confirms that you are a real person with real knowledge to share on the subject.

"I understand who you are professionally, but who are you as a PERSON?"

Some people want more information than just knowing who you are in a professional light or news. They want a quick look at the real person behind the "character" so to speak. Where did you grow up? What are your hobbies outside the subject of the blog? Everything that concerns you personally distinguishes you or makes you who you are. You may be surprised at what simple personal details people are "connecting" to. That said? Unless your blog talks about religion or politics, I would stay away from these two topics. But it's just me.

"What are you looking for?"

Put a picture on your About page. People want to know what you look like. Could you imagine reading a novel by John Grisham that contains no description of the characters so that you can form a mental picture by reading? Unless you want to describe yourself with extreme written details (I'm a smart donkey, do not do that), an image allows people to have a face to put on with your words. Plus, photos are used to make your page – and you as a blogger – more authentic.

"Is there anyone I want to be?"

This last question is NOT one of those that you should address or even attempt to address. And I'm not saying that people read your bio page by deciding whether or not you will suddenly see you. Or that they really want to be "like you" or love everything about you.

I say that people usually follow a craft blog because they want to be able to do the kicking crafts that you do and make them look like yours , LOL. People – according to my experience – follow my blog because they enjoy me as a person or want to have the same success that I have achieved in my career. They follow a fashion blog because they want their look to be as "set up" as those of the author. They follow a social media blog because they want to have the same huge follow ups as the writer.

There is an important distinction between someone who finds your blog, reads a message and quits in relation to someone who finds your blog and subscribes to your feed or subscribing to your mailing list. The people who do this do it – in my experience – because something about who you are is something that they seek to develop or achieve for themselves.

Keeping Reality

Do not be I'm tempted to create a page about who resonates with the biggest crowd or to introduce you in a day when people would like to see you. I have a lot more respect for the blogger who shows obvious transparency than one who tries to show a veiled personality

I have already said it and I will probably say it again – I prefer have 10,000 readers than 100,000 subscribers. You may not be everyone's "cup of tea", but for those with whom you honestly resonate, you will probably be one of their favorites.

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