Email Marketing

Breaking Those Bad Email Habits

Published on February 1, 2018 by

Whether you're biting your fingernails, checking your phone too much or cracking your fingers, everyone has a bad habit or two. Merchants are no exception and sometimes have a tendency to make bad habits in their work. While some of these habits are just a bit boring, others can have a negative effect on your business. Take a look at some of the most common habits to see if you have chosen one of them …

Send unwanted e-mails

The first and most important rule that should NOT be ignored. Nobody wants to see emails in his inbox that he has not agreed to receive. The GDPR is not only boring, but it will also be part of the General Data Protection Regulation (GDPR) on May 25, 2018.

GDPR is a new law on the privacy of the EU aimed at regulating the privacy rules throughout Europe. make them more consistent in each country. There are some changes that will need to be respected, including ensuring and being able to prove that users have chosen to receive your emails.

Learn more about GDPR by downloading our Emailcenter Guide To GDPR

Do not segment data

Do you still send as bulk e-mails? If so, you must get with the times and sort a certain segmentation! If a recipient is interested in a beach vacation, he will not be particularly interested in activity-based ski vacations. The same thing as the single woman is not necessarily going to be interested in the latest men's shoes. According to the DMA, 77% of ROI comes from segmented, targeted and triggered campaigns, so sending these same emails to your entire list could have a negative impact on your ROI.

There are many ways to segment your lists, some of them include:

Life cycle stage
Purchasing habits

Do not test the emails

The test is one of the most important steps when sending marketing campaigns via e-mail. Not only does it avoid stupid mistakes, but it can also highlight major problems. There are different levels of e-mail testing:

Standard Tests and Tests
Before any campaign, it is essential to perform the necessary checks. This includes making sure your email is correct across multiple platforms, that all spelling errors are detected, that all images load correctly, check links, and so on. You should send your emails to a group of people, perhaps your office or team.

Split Testing
The Split Test is a fantastic way to compare different versions of an email to determine which one is the most efficient. These results can then be analyzed to determine the version of the email to send to the rest of your subscribers.

We have recently updated Max email, including improvements to our split test function, Learn more about split testing your way to a winner here.

Multivariate Tests
Multivariate tests are similar to split tests, but they are much more in-depth. It allows you to create a single email and specify the different variables you want to test, resulting in a winning combination for your final version.

To learn more about the difference between split tests and multivariate tests?

Obsolete design

With the average time spent reading an email at 11.1 seconds (Litmus Email Analytics), you need to catch the attention of your recipients quickly. This can be done using punchy object lines, powerful images, good layouts and concise content.

Learn more about how to refresh your email marketing .

Bad synchronization

Nobody wants to receive e-mail notifications at unsavory times. It is therefore recommended to think about the times when you plan your campaigns. Sending too many emails at the wrong time can lead to un-engaged recipients or worse, unsubscriptions!

A study of CoSchedule concludes that Tuesday is the best day to send emails according to the majority of data from their studies. Thursday is the second best if you send two emails a week and Wednesday is also a very popular day

Take a look at our handy video with information on the best time to send emails .

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