published on May 25, 2018 by Rupert Adam
Following last week's blog on Web Engagement in our Multi-Channel Engagement series, we will focus this week on Mobile Engagement.
As mentioned earlier in our blog Web Engagement to make your message heard is more difficult when everyone shouts at the same time, pretty much the same things. The effective use of all channels of engagement will allow you to communicate with your users at the most beneficial time.
What is a mobile engagement solution?
A mobile engagement solution allows companies to directly engage users who have downloaded their application. Mobile engagement channels include; push notifications, in-app messaging and app inbox.
What are the benefits?
Delivering highly targeted and relevant content to your audience at the optimum time allows companies to drive engagement, promote products and services, and generate a return on investment. Mobile messaging enables businesses to deliver personalized, smart messages directly to customers.
Find out how BetBright managed to increase over 20% monthly users of apps by using a mobile engagement solution .
Here are some ideas on how you could use Mobile Engagement:
Increasing Engagement via Interactive Push Notifications
Engage users of your app with interactive push notifications. Alert your users with special promotions or important information that can be fully customized and relevant to the user. With a smart delivery system, you can send the right message at the right time through scheduled and automatic push notification campaigns.
In addition, using proximity and geolocation technology, you can send a push notification based on when users enter or leave a specified location, even if they do not. have not opened the application at this time.
Communicating via messaging integrated with the application
Engage with your app's users by sending them custom In-App messages based on previous online interactions, spending, and behavior, with no need for activation.
Using event-driven automation, you can trigger embedded messages in the app to increase the relevance of your message and boost user engagement. Through built-in analysis, you can also use your in-app messages to attract users who have abandoned a user's journey and help them go back to finish the job. action.
Users of the target application
By implementing an application inbox, companies can deliver relevant content across their entire application, allowing you to target your most valuable users with special offers, information and more. or generate interest. allows companies to drive the actions of key users and accelerate the achievement of goals, such as purchases through the application or downloading of content.
Using a powerful messaging center kernel for your application, you should see an average increase of 30% in the user's engagement.
Maximizing Return on Investment
Enable analysis and optimization of real-time campaigns to generate installation and post-installation events with flexible attribution that tracks your marketing efforts to maximize ROI advertising and obtaining user insights
Implementing a real-time attribution analysis helps companies visualize the real impact of their marketing investments and also allows companies to make quick decisions based on campaign performance and control only the return on investment.
Kicking in the car
Increase your attendance and increase your engagement with exchange offers through push notifications and app messaging.
How often do users of your application actually visit your brick and mortar store? You can drive more customers through your doors using a redemption message. These messages can encourage app users to visit their local store and claim special offers or services that give your staff the time to interact with your customers in person.
For more information on how a mobile engagement solution can boost your business, please contact the team or visit https://xtremepush.com