Published March 12, 2018 by Rupert Adam
Emailcenter UK Ltd was sold to Xtremepush, an Irish multi-channel engagement and analysis company, as part of a seven-digit sale that will allow the marketing company by email Towcester to expand its base of staff, products and services.
Founded in 2001 by local technology entrepreneur, Nigel Williams, Emailcenter has been a pioneer in exploiting the commercial potential of email in customer relationship management.
Selling at Xtremepush creates an integrated digital marketing service provider, adding enterprise class analysis to mobile and web customers, and sparking market interest through personalized messages, push notifications on the web and iBeacon applications and geo-fencing. According to the former owner of Emailcenter UK Ltd, the company could not be better because it says there is a value-added opportunity for existing Emailcenter customers, as well as 39 wide scope to develop the technology company.
"With the evolution of the industry, the majority of the 200 Emailcenter customers already need Xtremepush multichannel services, such as Push, In, Web Push, Location Services, SMS or social networks. "says Nigel Williams.
With the resignation of Nigel Williams from the company he founded, Jason McSweeney, his co-director at Emailcenter UK Ltd, will lead the British company.
Christian Williams also remains at the successful technology company, supporting customer relations and services maintained by his father over the past 15 years. Chris Minet will also continue his role as Director of Technical Operations.
Multichannel cross-analysis and engagement tools for Emailcenter customers will be a growth driver and will provide the company with a unique offering at the international level, adds the CEO of Xtremepush, Tommy Kearns.
It is planned to invest more than £ 500,000 per year in the UK business for the next two to three years to achieve optimal business integration and customer alignment .
Xtremepush has its own technology stack and the British acquisition complements a multi-channel solution, creating one of the few global companies to own their own technology, end-to-end, according to the CEO.
"The technical capabilities that Xtremepush now possesses place us in the same position as Adobe, IBM and other similar service providers for the mid-sized business market," he adds
FinRes, mergers and acquisition tips from Dublin. firm, advised on the deal and the capital strategy Emailcenter. The multi-million pound acquisition was funded by Capital Step in the UK as part of an innovative revenue and debt financing structure.
The acquisition of commerce, technology and products of Emailcenter, Maxemail & # 39; and "Maxautomation", integrates well into Xtremepush's existing offering of multi-channel analytics and engagement products, Tommy Kearns estimates.
"Emailcenter has been an expert in the ESP market for over 15 years and has evolved into the e-mail marketing platform of some of the UK's leading brands and this acquisition is a platform for ideal form for marketing a complete multichannel solution, offering Xtremepush a unique digital marketing offer internationally. "
Xtremepush software offers a user experience effortlessly, dramatically reduces costs and increases revenue, and the Dublin company has extensive knowledge and international experience in areas such as banking, sports, games, media and travel.
Emailcenter's data-driven digital marketing services customers already include Saga Group, Ethiopian Airlines, MegaBus, Skypark Secure, Jardine Motors, Citybond Holdings, Onthebeach.co.uk, Pearson Education Limited, NS & I and Jason Atherton Group.
The company of Northamptonshire has more than 200 corporate clients in six main sectors, including agencies, travel, entertainment, e-commerce, insurance and government.
Liz Earle Beauty Co., Affinity Bars & Restaurants, Gordon Ramsay Group's Hungryhouse, Natural History Museum, Visit Britain and Go Compare are among the mainstream brands that work with email marketers.
Business doubles in value
The agreement with the UK will see the Dublin Tech Corporation more than double in size and value immediately. Xtremepush was founded by CEO Tommy Kearns and Dr. Kevin Collins in 2014. The company currently employs 20 people in Ireland, Ukraine and the United States, and the new acquisition brings the total number of jobs at 41.
Xtremepush intends to hire at least 20 additional employees over the next 18 months, in roles such as customer support, sales, and engineering .
"The group now includes the UK's leading provider of messaging services for enterprise customers, utilizing advanced technologies and products complementary to the Xtremepush offering. gives good scope for rapid growth, "says Kearns.
Xtremepush has achieved growth of more than 100% over the last two years and about 115% in 2017 The company is aiming for growth of 100% over the next 12 months, in addition to UK courier business volume, and will achieve this through further expansion of sales via direct channels and partners.