It was a really exciting start to the year for us. After the acquisition by Xtremepush, we immersed ourselves in the multichannel universe and the solutions that we can offer.
What are the benefits of multichannel marketing?
Getting your message across and hearing it is harder when everyone shouts at the same time about the same things. So, if you can start harnessing the power of your website, app and social networks, with mobile and email, together they can produce an incredibly successful marketing campaign.
So what can we offer in multichannel marketing?
Now, with our Maxemail email and SMS marketing platform, we also offer a complete multichannel solution, allowing you to combine all your channels, including:
Web & App Analytics, Mobile Engagement, Web Engagement, Social Engagement and Localization Technology.
This week I'm going to focus on the web engagement and on how you can use this channel.
What is a Web Engagement Solution?
A web-based interaction solution allows you to interact directly with visitors or who have visited your website.
This is achieved by using web push notifications or on-site notification.
For a web push, you need an opt-in visitor and, once won, you can reach them even when they are on a different site. With on-premise e-mail, you do not need consent when you deliver content directly to your website.
What are the benefits?
As explained in the Web Push, you can send key messages to your visitors, so you can warn them of relevant promotions, new products, and even re-engage unused visitors or abandoned baskets.
How Funstage Achieved Over 50% Higher Conversion Conversion Rates Using Web Push
Here are some ideas on how you could use Web Engagement
Reduce the abandonment of the basket
Instantly communicate with visitors to your website who have dropped their baskets. By using your visitor's browsing history, you can select the optimal time for sending this notification. Through this channel, you can proactively engage visitors who give up while they look elsewhere.
Perform custom customer promotions
You know your visitors. By leveraging your CRM data, you can send targeted campaigns to each user with a custom offer, product recommendation, or information.
Boost the retention of users
Restore your uncommitted users even when they are browsing another site with personalized messages, including time sensitive offers.
Promoting Similar Products
Target those who have not opted for the push web with on-site promotion of similar products. View richer and more targeted content related to their browsing history.
Product Promotions in Real Time
Use web-based pop-ups and deliver personalized messages to your users based on their spend, browsing history, and real-time web events.
Triggers in real time
Hit users at the optimal time, with real-time triggers that can target users after they leave the site before completing a conversion, when they give up their browsing activity, after being on a page for a specified length of time or if they saw a number of pages.
To learn more about our web engagement solution or any of the other channels, contact our team or visit https://xtremepush.com