published on January 25, 2018 by Emma Weir
With Valentine's Day just a few weeks away, you should think about how you're going to show your subscribers Throw a look at some of our ideas depending on your business …
Whether you're a restaurant, a department store or a hotel, Valentine's Day is a big problem., obviously Christmas being the number one, so you can not afford to miss your email marketing during this time.
But what's better for your business?
Restaurants tend to be one of the most frequented places of Valentine's Day. Many people use it as an excuse to have a special evening so put your email marketing there early to encourage the recipients to start making their reservations. According to the National Retail Federation, 17.8% of people make a reservation for a restaurant on their mobile phone *. It is therefore very important to ensure that your emails are fully optimized for mobile.
Encourage the recipients to make their reservation. A simple "3 course for £ 20" or "free bottle with piping" can really help stimulate interest!
SMS marketing can also be a great option for restaurants. Sending offers and offers or even reminder messages to recipients who have booked are all great ways to get important information to your audience. Want to know how to get started with SMS marketing?
Take a look at one of our favorite examples of ASK in Italian below. This was sent in mid-January and it's not too much bam-in-your-face. It's a subtle reminder that Valentine's Day is coming and you should start thinking about making plans.
Online Stores / High Street Stores
With over £ 980 million spent on chocolate, flowers and Valentine's Day gifts, if you work in the retail sector, you will not want to miss out on potential buyers. Many clear images and calls to action are perfect for product emails because they provide a showcase of different products and allow recipients to take them in a click of a few buttons!
It has been found that on average, men spend 49% more than women for Valentine's Day, so it is worth considering to include dynamic content in your emails to target individuals.
Another thing to consider is to create and create automated workflows. abandonment program. Users can try to find this perfect gift for their special person but have trouble locating it. If they show interest in particular products but do not actually make that final purchase, they might need the suggestion of similar products or even a small incentive to an offer to give them the last push.
This Pandora email product below. Again this is quite subtle and does not mention Valentine's Day until the end of the email.
Hotels / Holidays
For those who are aiming for a little more extravagance, a stay at the hotel may be on the cards. As for both, the use of engaging images can help create that magical dream of a romantic night and encourage recipients to make reservations. As one night takes a little more planning, it is a good idea to send your first email campaign relatively early. If you are able to add special offers or offers to your marketing, he can really pay. Anything that comes from a "free bottle of bubbles with a Valentine's night" or "half-price massage during Valentine's Day" can mean the difference between a subscriber reservation or not
those last-minute people who have either left their planning until the last minute or have completely forgotten!
This is a good example of Sykes Holiday Cottages. The mix of used images and well-written content really help the recipient to dream of a romantic getaway.
Extra things to think about!
Improving Subject Lines with Emoji – Emojis quickly become one of the most recognized languages and can really bring out a line of object from the rest. There is a lot to choose from, but some of the obvious Valentine's Day emoji include ? ? ? ❤️
Singles / Anti-Valentiners! – It's important to remember that not everyone wants to celebrate Valentine's Day. Take this opportunity to promote self-love and self-care.
Optimal Timings – Aim to target organized and last minute shoppers but try not to overwhelm subscribers with too many emails.