Email Marketing

Split Testing Your Way To A Winner

Posted on 18 January 2018 by

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<p class= With our recent update of Max email including improvements to our function of split test, we thought we put together a simple strategy by testing this way to ensure that your email marketing is winning.

The split test is a fantastic way to compare different versions of An email to determine which one is the best performer.These results can then be analyzed to determine the version of e-mail to send to the rest of your subscribers

First of all You need to decide how you will perform your sharing test – try to test only one component at a time, because cluttering your emails with multiple variations of features will make the analysis of the results difficult and less precise.

are the results with your current emails? ? If your opening rate is part If you are too weak, you might want to run a test on the subject lines to get a preview of the subject line style encouraging the recipients to open your email.

If your opening rate is high enough It would be better to do a sharing test to the content of your main email.

Here are some of the most popular test variants:
Call for actions
imagery
Headers
contents
Offers
Subject lines
Preview text
layouts
personalization

The next step is to determine the number of subscribers to whom you will send the test. Most Marketers tend to send to their full list because this provides the most accurate results, but depending on your email service provider, this could result in fees therefore impossible. The main thing to consider is to have a decent size list for your needs.

For example, if you test "Subject Line A" Against "Subject Line B", sending about 2,500 subscribers per subject line should provide you with decent and accurate results. If you test "Call to Action A" against "Call to Action B" in a targeted e-mail, you could get by with less than 1000.

If you test the waters with something quite extreme, you do not want to send to your entire list in case of problems and problems. In this case, it would be wise to use a slightly smaller list of a few hundred, but the bigger one will be the better

Once your test is sent, it is extremely important to wait at less 24 hours before analyzing the results. but waiting longer will provide a more accurate result. Some tests may take days or even a week to complete but they will include late openers.

Now on the analysis!

Even if you base your test on a component, it's a good idea to look at all the results. Most e-mail builders, including Max e-mail must have built-in reporting tools to help you analyze the results in a glance. If possible, take a look at the conversion rates – after all, it's the main goal! Once you have determined which e-mail was the most effective, you can send it to the rest of your subscribers. However, if you are not sure about the results or if they were unexpected, there is no harm in running a similar second test to make sure the results are accurate.

Key takeaway tricks

Test one component at a time
Send to the largest list possible
Repeat the tests for maximum confidence in your results
Do not rush into the analysis

Our new Split test interface update in Max includes enhancements that will facilitate the creation of split tests and integrate them with other recent changes in the test. interface Max . If you want to know more about Max email enter contact us today!





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