Continuing our Multi-Channel series, this week we're looking at analytics for the Web and the application, as well as how brands can use them in all their communication channels.
Knowledge is power! But how much do you really understand about your market, your customers and their behavior? You probably have a good idea, but is that confirmed by statistics and actual results, or do you use your instinct?
Exploiting analytic data from the places you engage with your customers will allow you to build a true picture of the customer journey and identify key deposit points. This will allow the brands to change their touch points and re-engage the users at the drop points and push them further into the funnel.
What kind of Analytics should you measure?
The key things to consider when choosing an analytics solution are the information that will help you understand, engage and influence your user, how will you use the data and how will they be displayed? The ideal solution will allow you to create a rich user profile based on their behavior and preferences.
Once companies understand their customers, what they want, what they do and how they travel in your funnel, you'll be able to build a true picture of your customers. This will allow you to deliver highly intelligent and personalized messages to the right stage of the customer's life cycle, which in turn will boost engagement, sales and ROI.
Where do you start?
Imagine that you are a travel agency that organizes package tours. If you knew exactly what the users of your website and application were looking for, you would be able to adapt their communication based on this information.
For example, if you know their gender, their age, their previous bookings and their expenses, they looked at the level of accommodation that interests them, when they seek to travel, it would not make sense to you to hire them with vacation packages that do not match with their user profile. However, the use of user profile data will allow travel companies to engage their users with smart and targeted messages.
This process works in all industries, as long as you have a sales cycle with multiple points of contact.
What can you measure?
Using a people-centric and statistical approach, an analytics platform, such as Xtremepush, can help you understand the users of your applications in detail, allowing you to create and create contextual campaigns. relevant. or push notifications.
Considering how often your customers are viewing your app, how long has a geographic area been associated with your app, what areas of your app are most popular and used, at what time your app is she the most requested? you can deliver your messages with much more relevance and timeliness and build your engagement with him.
Do not ask why users of your app are not converting and start understanding why. With the help of a funnel analysis, you can see at every step where and why your customers are filing.
Tests A / B / C / D / E
It's rare that you only find one campaign that you know will spur the most engagement, that's why it's important to test your campaigns or items. 39, a campaign. By using a complete split test system, you can do it, giving you a glimpse of what really works before launching the final campaign.
Do you know where the most success in your campaign comes from? Which channel generated the greatest lifetime value? Finding out what works best for you in real time will allow you to make changes to the worst performers, or put more effort for the top performers and capitalize on them.
Look at how your segments compare to each other. Do you need to devote more attention to one segment than the others, how can you use the high-performing segments to strengthen your campaign. By exploring the segment, you will get a wealth of valuable information, so you can tailor your campaigns to each segment individually.
For more information on the analysis and how you could use this valuable information to increase your successful campaigns get in touch with the team or visit https: // xtremepush .com