88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You?

As strange as it may sound, the vast majority of merchants on the list of the top 500 Internet retailers do not have mobile websites. Earlier this week, the New York Times wrote:

The potential for additional revenue from mobile sales remains enormous, retailers estimate. EBay said that in 2010, it generated nearly $ 2 billion in mobile phone sales, and that it is expected to double this year.

But major retailers like Bed Bath and Beyond, Coach, Dillard's and Ann Taylor still do not have sites specifically designed for mobile phones – known as optimized sites – and n & # 39; Nor do they have any applications. As of mid-2010, according to Acquity Group, only 12% of the top 500 US online retailers had mobile browser-enabled sites, while 7% had apps.

Retailers quickly realize that they no longer have a choice because customers expect to be able to shop on their phone and want the experience to be as good or better than on a computer.

Coincidentally or not, I tackled exactly the same topic in my latest article in the Spring 2011 issue of Revenue Performance magazine. If you attended ad: tech San Francisco you probably have already seen (as the magazine was included in the bag of gifts of each participant), but if you do not have it you can download the ] Spring Edition of the magazine here . Here is just an excerpt:

Some merchants run mobile-friendly websites. Target, Walmart and Amazon are good examples of those who do, as well as service providers like at, but there are many who do not. … by the time I write this piece of the four largest US mobile operators, only Verizon has a mobile website, unlike AT & T, T-Mobile and Sprint.

… there is a huge and growing opportunity here.

… [mobile] Users can be focused and engaged, but only if and when we provide the right infrastructure to support their focus and commitment. They know what they want, but do we care enough to make their experience enjoyable? With this in mind, here are 10 tips to make your website (and / or landing pages) more mobile-friendly …

Read the full article "How mobile are you?" To page 33 here . The statistics and examples quoted above spell out a word, both to traders and affiliates, and the word is: opportunity .

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