Earlier today, a4u published a report on M-Commerce, detailing the latest UK m-commerce statistics, considerations, and opportunities for trademarks and merchants. affiliated companies.
Here are a few things that caught my attention:
Mobile sales generated by affiliates have doubled since the beginning of the year 2011
According to Observations of Affiliate Window "at the beginning of the current year, the mobile channel accounted for about 2% of sales" while "in August, this proportion had increased to over 5%. Another way of looking at it is: "With 77,000 mobile transactions in August, the number of mobile sales jumped 12,000 in just one month."
The iPad doubles desktop conversions
The report says that about "4% of iPad traffic converts, compared to just under 2% of non-mobile traffic" and "mobile traffic, in general, outperforms computer traffic with iPhone devices, Android and Blackberry around 2.5% ".
Mobile and Offline Online Convergence in an Affiliation Channel
Debenhams launched a good mobile trial with VoucherCloud and MyVoucherCodes, and on all other marketing channels used "Affiliate Marketing was the most successful channel … generating 57% of in-store sales . "
The opportunity is obviously there, not just for British merchants and affiliates, but also for traders working from (and in) the United States, and other countries.
The full report is available for free download on affiliates4u.com .