Email Marketing

Emailcenter secures Trade Sale

Emailcenter UK Ltd was sold to Xtremepush, an Irish multi-channel engagement and analysis company, as part of a seven-digit sale that will allow the marketing company by email Towcester to expand its base of staff, products and services. Founded in 2001 by a local technology entrepreneur, Nigel Williams, Emailcenter has been a pioneer in exploiting the email market potential in …


Email Marketing

Back from The Marketing Expo

Wow, what a busy week! We have just returned from the Marketing Expo at the London Excel after a few days spent exhibiting and speaking at the event. First of all, thank you to everyone who joined me on Wednesday morning. session on getting the most out of your email marketing and automation. It was great to have so many …


Marketing Platform for Agencies : One platform to rule them all

Recently, I was at the London Marketing Expo and I was discussing with a marketing agency the difficulty of managing all of their client's email marketing campaigns on their current platform . They work with more than 50 clients who individually use different platforms to send their marketing campaign. This causes a real headache for Account Managers because they have …

Reward Your Customer’s Loyalty

Many companies tend to focus their efforts on new customer promotions, but remember that your long term customers would also like something in exchange for their loyalty. It may be more expensive to acquire new customers, so take care of your existing customers to reduce the cost of acquisition. "Remember, research suggests that it costs 6 to 7 times more …

New Google AdWords Features Announced at SMX Advanced 2018

At Search Marketing Expo Advanced, Google announced new Google AdWords features. These features include extending affiliate location extensions, competitive pricing information, and Google Shopping Action Program updates. Here are the new Google AdWords features announced at SMX Advanced 2018: YouTube Affiliate Extensions Extension Affiliate site extensions help manufacturers and marketers to offer stores that sell their products to users on …

Multi-Channel – Boost Business With Web Engagement

It was a really exciting start to the year for us. After the acquisition by Xtremepush, we immersed ourselves in the multichannel universe and the solutions that we can offer. What are the benefits of multichannel marketing? Getting your message across and hearing it is harder when everyone shouts at the same time about the same things. So, if you …

Using Analytics To Your Advantage.

Continuing our Multi-Channel series, this week we're looking at analytics for the Web and the application, as well as how brands can use them in all their communication channels. Knowledge is power! But how much do you really understand about your market, your customers and their behavior? You probably have a good idea, but is that confirmed by statistics and …