Keyword targeting can make all the difference in income when you work on SEO for an affiliate site that relies on SEO as the primary method of marketing. You have vanity terms, traffic terms, and then you have your words "money".
Seeing SEO results requires a lot of work and a lot of time. So, how are you going to make sure that you focus on the keywords that will bring you the most ROI?
The Best Methods
When I do SEO consulting I usually do it directly for a merchant or service provider. As such, we have access to a great deal of data – even in the unenloyed era – to help us make informed keyword targeting decisions.
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You can use organic keyword conversion data from Bing. This is certainly a valuable piece of information, but it does not always match your industry because the engines have different demographic characteristics.
You can use data from Google Search PPC campaigns because they always transmit keyword data to advertisers (while there is a difference in user behavior between organic and paid it's still your most accurate bet IMHO.)
But what if you do not do SEO for a client? What if you do it as an affiliate where you do not have access to the above for the affiliate products and services that you are promoting?
How can you best position yourself to target the keywords of money? Search results without a ton of tests and errors?
Enter Educated Guessing
Affiliates have been flying blind in this regard for a long time. It is rare that an affiliate has taken the time and budget to build a system to assign SID codes based on natural SEO keywords in order to track affiliate sales to specific keywords of SEO.
They have long had to rely on other methods of identifying "money keywords" and although they are not always perfect or 100% accurate, they are valuable – especially in cases where "best practices" are not a viable option.
Reverse Engineering PPC Campaigns to Find the Keywords of Money
Looking at PPC efforts of competitors (and traders where affiliates are concerned) can tell you a lot about the terms you should target.
I have already mentioned that I am a fan of SEMRush . Let's say I'm an affiliate for a merchant like TracFone. I will take their domain and browse it SEMRush and enter the section "Keywords of the advertisement".
SEMRush estimates the merchant pays per click to receive traffic from each of these keywords.
SpyFu – you can read my full review on SpyFu here ) – SEMRush just happens to be my tool of choice in this regard.
You can also use the same method for keywords that drive your competitors' organic traffic (SEMRush lists the estimated CPC of paid campaigns for these terms), but I prefer to look at keywords on which they bid. those for which they can not intentionally be classified as a starting point.
Back to Identifying the Money Keywords for Customers
This method is not just a glimpse for affiliates either. What happens if your customer does not follow the conversions? And if they enter a new market? And if they do not rank well in Bing? What happens if they do not run PPC campaigns (and do not want it)? The above can give you another idea of how to help you shape your SEO strategy.