SEO

Identifying the Money Keywords for Affiliate Marketing & SEO

Keyword targeting can make all the difference in income when you work on SEO for an affiliate site that relies on SEO as the primary method of marketing. You have vanity terms, traffic terms, and then you have your words "money".

Seeing SEO results requires a lot of work and a lot of time. So, how are you going to make sure that you focus on the keywords that will bring you the most ROI?

The Best Methods

When I do SEO consulting I usually do it directly for a merchant or service provider. As such, we have access to a great deal of data – even in the unenloyed era – to help us make informed keyword targeting decisions.

followed this information before it was not provided.

You can use organic keyword conversion data from Bing. This is certainly a valuable piece of information, but it does not always match your industry because the engines have different demographic characteristics.

You can use data from Google Search PPC campaigns because they always transmit keyword data to advertisers (while there is a difference in user behavior between organic and paid it's still your most accurate bet IMHO.)

But what if you do not do SEO for a client? What if you do it as an affiliate where you do not have access to the above for the affiliate products and services that you are promoting?

How can you best position yourself to target the keywords of money? Search results without a ton of tests and errors?

Enter Educated Guessing

Affiliates have been flying blind in this regard for a long time. It is rare that an affiliate has taken the time and budget to build a system to assign SID codes based on natural SEO keywords in order to track affiliate sales to specific keywords of SEO.

They have long had to rely on other methods of identifying "money keywords" and although they are not always perfect or 100% accurate, they are valuable – especially in cases where "best practices" are not a viable option.

Reverse Engineering PPC Campaigns to Find the Keywords of Money

Looking at PPC efforts of competitors (and traders where affiliates are concerned) can tell you a lot about the terms you should target.

I have already mentioned that I am a fan of SEMRush . Let's say I'm an affiliate for a merchant like TracFone. I will take their domain and browse it SEMRush and enter the section "Keywords of the advertisement".

 SEMRush keywords "width =" 300 "height =" 139 "/> </p>
<p> Once there, you will see that there is a named column CPC CPC is what <a href= SEMRush estimates the merchant pays per click to receive traffic from each of these keywords.

 Keywords sorted by CPC "width =" 300 "height =" 124 "/> </p>
<p> Assuming you are dealing with a merchant who runs a PPC program (which is not it is not always the case) that you can assume that the keywords for which they pay the highest CPC are the ones that convert the best for them. </p>
<p> I will export the list of ad keywords in Excel, delete duplicates (be careful, this happens) and sort them by CPC from the highest to the lowest. In this case, the export contains more than 2500 keywords. I will reduce that to the first 200. Then I will sort the list by the search volume column from highest to lowest and cut another 100 keywords. </p>
<p> After that, I will sort the list alphabetically by keyword. I will review each keyword – removing those that do not concern me for any reason and removing the columns I do not need (like their "visible URL") until they that I have a list of 100 words a high CPC and a high search volume. In this case, I would delete keywords like "how to follow a phone call", etc. After that, I only have 77 keywords. </p>
<p> <a href=  Simplified Keyword list "width =" 300 "height =" 265 "/> </a> </p>
<p> In cases where I do not have access to more reliable data (such as historical keyword conversion data or current CPP conversion data) for a much more "bottom-up" estimate than a single estimated keyword volume, IMHO opinion. </p>
<p> But what if your competitors are bigger sites? several keywords and niches that would make using the above method like finding a needle in a haystack (think Amazon or JC Penny for example)? </p>
<p> Let's say that you are a futon retailer and JC Penny is one of your greats You are doing a search in Google for "futons" and copy the display URL (not l & rsquo; "Real" URL – the one they've got in their ad) that JC Penny uses in their ads (in this case it's http://www.jcpenney.com/Futons) for this term. </p>
<p> You can enter this specific URL in the SEMRush search and you will get an "Announcement Report" for that specific display URL (in this case, SEMRush reports that there is has more than 300 keywords being auctioned using this display URL.) </p>
<p> I know there are other tools that can fill the functions above (as <a href= SpyFu – you can read my full review on SpyFu here ) – SEMRush just happens to be my tool of choice in this regard.

You can also use the same method for keywords that drive your competitors' organic traffic (SEMRush lists the estimated CPC of paid campaigns for these terms), but I prefer to look at keywords on which they bid. those for which they can not intentionally be classified as a starting point.

Back to Identifying the Money Keywords for Customers

This method is not just a glimpse for affiliates either. What happens if your customer does not follow the conversions? And if they enter a new market? And if they do not rank well in Bing? What happens if they do not run PPC campaigns (and do not want it)? The above can give you another idea of ​​how to help you shape your SEO strategy.





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