On November 16, 2016, I published my first article on a brand new blog for my company, FPTraffic.
FPTraffic is a Facebook page management tool that I launched more than 3 years ago. The tool has been very effective despite the fact that I have hardly done marketing outside of my initial launch emails and some promotions over the years on this blog.
He grew up mainly through word of mouth and references from my current clients. It's great because these new customers really do not cost me anything, but in order to get FPTraffic to the next level, I know it's important that I start attracting new customers through my own channels of marketing and organically by producing content to help resolve pain points of my potential customers.
So, in November, I launched the FPTraffic Blog and over the last 107 days it generated about 40,000 page views and channeled a considerable number of new customers to FPTraffic.
Below I will describe in detail how I took the blog from 0 to 40,000 page views and how I plan to continue developing the blog (and business) in the coming years.
Why does your business need a blog?
As I mentioned, the FPTraffic blog now has 107 days, but one of the biggest mistakes I've made with FPTraffic is not to launch the blog the the day I launched the site, 1306 days ago.
I believe my main reason is that I already had this blog, which has a bit of traffic, and I assumed that I could post my updates here.
Although this is true and I have posted it several times (as when I added automatic publication on YouTube ), this was a big mistake. The release of updates on a FPTraffic blog over the years would have simply increased traffic to FPTraffic and the overall value of the company.
If you have a business, you need a blog. Create a blog for your business to help you make your voice heard by your current and future prospects. A blog will also help drive traffic to your business by finding and writing about your potential customers the biggest pain points related to your business.
For example, I noticed that one of the most common questions for Facebook page owners and FPTraffic members was how to create ads for I'd like. So, I published a guide to creating Facebook ads for favorite pages and guess what? This article has been read more than 1,200 times by current and future members of FPTraffic!
Whatever your business, there are people who are looking for more information on what you are doing. Your business needs a blog to help you provide this information. This will give value to your readers and, in turn, value to your business.
How can I set up a blog for my business?
Creating a blog for your business is actually a lot simpler than you think.
I use and I recommend you to install WordPress to feed your blog. I will not go into detail how this is done, but some Google searches should either find you the answer or provide you with information on how you can hire someone to do it.
You can set up a separate domain for your blog (for example, if I've used FPTrafficBlog.com) or just set your blog on your current domain. I've seen both practices used with a number of companies. My personal recommendation is to configure it on your current domain.
Once you have installed WordPress and your blog is ready, I recommend you try to find a theme or template that suits your business.
I use a Premium ThemeForest theme for the FPTraffic Blog called Cedar . I decided to use Cedar because it has minimal features and the focus is on the content.
Yoast SEO is the best free SEO plugin I've found for WordPress blogs.
It contains everything you need to optimize your blog and articles for search engines, and even a few options to make sure you're optimized for social media traffic such as setting up your map Twitter . ]
When creating the article for your blog, Yoast will explain the changes to make and things to do to make sure you are as optimized as possible.
Google Analytics Dashboard for WP .
I hope you have already set up Google Analytics on your business website. If no, do this first. Then install the Google Analytics Dashboard plugin and set it up on your blog.
Google Analytics provides a ton of data about your visitors and will be very helpful in making sure your blog is growing and analyzing where the traffic to your blog is coming from.
You can even use it to track your traffic from your Facebook pages ?
Related Posts right away.
Related Posts is an awesome WordPress plugin that will automatically insert "related posts" at the bottom of every article on your blog.
Thank me later is a pretty awesome plugin that you've probably seen in action if you've already commented on this blog.
It allows you to send a "thank you" to anyone who comments on your blog.
You can configure it in different ways, but I've installed mine on both this blog and the FPTraffic blog so that after reading and responding to your first comment, you would receive an email to thank you for participating in the discussion on my blog and a link to my response to your comment.
With the FPTraffic Blog, I also included a link to our newsletter Weekly Digest so you can sign up to receive an email once a week with our new articles from the previous week.
Compression and optimization of Smooth's image
WP Smush is a WordPress plugin that I recently started using to help optimize the images on my blog in order to reduce pageload times.
It will automatically resize and compress the images you use on your blog. The quality of the image does not decrease, but the time it takes to load when someone opens one of your messages.
There is evidence that reducing load times can increase the conversion rate. This means that people are more likely to read articles on your blog.
Like the rest of the plugins I listed above, WP Smush is free and will give you a ton of profits in just a few mouse clicks
Google Webmasters Tool
In addition to the work you can do in your WordPress Admin and Yoast SEO plugin to improve your blog, there is also a great tool that Google can use to optimize and analyze your blog for Google.
Google Webmasters Tool ( Search Console ) is a tool underutilized by most business owners.
With Search Console, you can submit your sitemaps, view search scans, check for errors, and more.
of free tools Keywords Everywhere and Ubersuggest .
Using these two tools, I've compiled a list of a ton of different topics related to Facebook pages that people have questions about. For example, how to invite people to like your Facebook page .
Another strategy I recommend is by searching on Quora topics related to your business. Quora is full of very smart people asking big questions. If you help answer these questions on your blog, you will surely have money.
In addition to answering questions and writing about pain points, you can also write about your business.
With the FPTraffic Blog, I publish articles on new features that I publish . This brings value to my clients as it informs them of the new ways they can use my tool and shows potential customers that I am constantly working to improve FPTraffic.
Building an email list
Finally, your company's blog also gives you the option of creating a mailing list.
Building a list of potential customers by e-mail gives you a ton of leverage for future growth.
With the FPTraffic Blog, I started building my mailing list using two different tools and plugins: ConvertKit and OptinMonster.
ConvertKit is an awesome tool that you can use to create and manage a mailing list for your business blog.
I decided to keep my list of email addresses on FPTraffic separate from my mailing list because I know a lot of my members do not care about the blog information and I do not want not bother them by making them a part of the list of blogs too.
fan page class . Whenever someone subscribes, they receive a new email from me just about every day for 2 weeks, teaching them to create a great Facebook fan page with FPTraffic.
ConvertKit has built-in features to help you get people to your mailing list on your blog, but I also use a tool called OptinMonster to develop my ConvertKit mailing list.
OptinMonster is a tool created by my friend Syed Balkhi. As far as I'm concerned, it's the best tool to increase e-mail options on your blog or website.
Here is an example of one of the optin boxes I posted on the FPTraffic blog right now.
Boosting Strategy ) and encourage them to register FPTraffic.
Was all the work I did on the FPTraffic blog rewarded?
Well, we now understand the point where you start to see the benefits of having a blog for your business, but you also start to see all the work involved in setting up and running the blog.
Is it worth it? Has all the work I've done for the FPTraffic blog been rewarded?
Yes and no.
Yes the blog is well worth it. As I said, this will bring a ton of value to my future clients and even though it only has 100 days, it already brings a ton of value to my current customers.
No He has not paid yet. If I had to sit down and calculate the costs of the FPTraffic Blog up here and the actual financial gain from it, I guess I'm probably still in the red (the expenses are bigger than the incomes) . I have a blogger that I pay to write a few posts a week for me, I paid for a premium theme, I paid to advertise certain items, I bought a subscription to it. A year at OptinMonster, I pay monthly for ConvertKit, and I'm sure there are more expenses that I do not even consider at the moment.
However the overall long-term value of adding and maintaining a blog for FPTraffic is astronomical.
I know from experience with this blog and all the others that I've started over the past 10 years that the long term benefits of a good blog far outweigh the expenses at short term.
My biggest competitors for FPTraffic have had blogs for years and one in particular has claimed that the majority of their new customers came from their blog . They are a company with more than a million dollars a month in recurring income!
I am going to take advantage of the articles I publish this year on the FPTraffic blog for the years to come.
I'm only a few hundred days into this adventure and although it's a lot of work, I know that by bringing more value to my clients through my blog, I will have more in return.
Otherwise, at least it gave me a good story to tell you ?
Let's make money!